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UEU » Undergraduate Theses » Manajemen Posted by [email protected] at 29/11/2018 15:06:44 • 299 Views
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA PASTA GIGI CIPTADENT DI WILAYAH DURI KOSAMBI JAKARTA BARATCreated by :
UMMU HANI ( 201411020 )
Subject: | PRODUK MEREK KONSUMEN | Alt. Subject : | PRODUCTS BRANDS CONSUMERS | Keyword: | kualitas produk citra merek loyalitas kepuasan pelanggan |
Description:
Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Produk dan Citra
Merek terhadap Loyalitas Melalui Kepuasan pelanggan sebagai variabel
Intervening pada pasta gigi Ciptadent di Wilayah Jakarta Barat. Penelitian ini
menggunakan Analisis Jalur. Sampel yang digunakan 120 responden, berdasarkan
Purposive Sampling. Responden penelitian ini pelanggan pasta gigi Ciptadent di
Wilayah Jakarta Barat. Dari hasil penelitian menunjukan bahwa kualitas produk
dan citra merek memiliki pengaruh langsung terhadap kepuasan pelanggan.
Penelitian ini juga menghasilkan bahwa kualitas produk berpengaruh terhadap
loyalitas pelanggan, akan tetapi citra merek tidak berpengaruh langsung terhadap
loyalitas pelanggan. Selanjutnya kualitas produk memiliki pengaruh tidak
langsung yang lebih kecil terhadap loyalitas pelanggan melalui kepuasan
pelanggan daripada pengaruh langsung terhadap loyalitas pelanggan.
Date Create | : | 29/11/2018 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-201411020_ | Collection ID | : | 201411020_ |
Source : Undergraduate Theses of Management
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @perpustakaan Universitas Esa Unggul 2018
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-kualitas-produk-dan-citra-merek-terhadap-loyalitas-melalui-kepuasan-pelanggan-sebagai-variabel-intervening-pada-pasta-gigi-ciptadent-di-wilayah-duri-kosambi-jakarta-barat-12010.html
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