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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 19/12/2013 13:56:48 • 1077 Views
RESPON KOGNITIF MAHASISWA AKTIF FIKOM
ANGKATAN 2008 TERHADAP TVC
HONDA REVO TECHNO ATCreated by :
SURYANIH ( 2007-51-010 )
| Subject: | RESPON KOGNITIF MAHASISWA | | Alt. Subject : | RESPON KOGNITIF MAHASISWA | | Keyword: | RESPON KOGNITIF MAHASISWA |
Description:
Penelitian ini bertujuan untuk mengetahui bagaimana respon kognitif Mahasiswa
Aktif FIKOM UEU angkatan 2008 Terhadap TVC Honda Revo Techno AT Di
Esa Unggul. Penelitian ini menggunakan metode survey dengan tujuan deskriptif.
Penelitian ini mengambil sampel sebanyak 82 orang, dengan menggunakan cara
simple random sampling agar seluruh sampel mempunyai kesempatan yang sama
untuk diteliti.
Hasil penelitian ini memberi gambaran bahwa respon kognitif mahasiswa aktif
FIKOM angkatan 2008 tentang Awareness dan Knowladge dalam studi hirarki
efek, adalah tinggi karena diperoleh hasil sebesar 92,37% dan 71,21% responden
dari keseluruhan responden sadar, mengetahui atau paham dan memiliki informasi
cukup terhadap produk Honda Revo Techno AT, baik iklan maupun produknya.
| Date Create | : | 19/12/2013 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-2007-51-010 | | Collection ID | : | 2007-51-010 |
Source :
Perpustakaan Esa Unggul
Relation Collection:
Universitas Esa Unggul
Coverage :
Sivitas Akademika Universitas Esa Unggul
Rights :
Copyright @2013 by UEU Library
Publication URL :
https://digilib.esaunggul.ac.id/respon-kognitif-mahasiswa-aktif-fikomangkatan-2008-terhadap-tvchonda-revo-techno-at-1452.html
[ Free Download - Free for All ]
 UEU-Undergraduate-1452-COVER.pdf - 16 KB- UEU-Undergraduate-1452-TANDA PENGESAHAN SIDANG SKRIPSI.pdf - 11 KB
- UEU-Undergraduate-1452-PERSEMBAHAN.pdf - 11 KB
- UEU-Undergraduate-1452-KATA PENGANTAR.pdf - 12 KB
- UEU-Undergraduate-1452-ABSTRAK.pdf - 11 KB
- UEU-Undergraduate-1452-DAFTAR ISI.pdf - 13 KB
- UEU-Undergraduate-1452-DAFTAR TABEL.pdf - 11 KB
- UEU-Undergraduate-1452-DAFTAR RIWAYAT HIDUP.pdf - 17 KB
- UEU-Undergraduate-1452-Daftar Pustaka.pdf - 15 KB
- UEU-Undergraduate-1452-BABI.pdf - 25 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-1452-BABII.pdf - 80 KB
2. UEU-Undergraduate-1452-BABIII.pdf - 76 KB
3. UEU-Undergraduate-1452-BABIV.pdf - 61 KB
4. UEU-Undergraduate-1452-BABV.pdf - 16 KB
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