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UEU » Journal » Magister Manajemen Posted by [email protected] at 22/02/2020 10:59:02 • 1564 Views
THE INFLUENCE OF RELATIONSHIP MARKETING, SERVICE QUALITY, AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY OVER B2B COMPANIESCreated by :
Ikraman ( None ) Tantri Yanuar Rahmat Syah
Subject: | MANAJEMEN PEMASARAN | Alt. Subject : | MARKETING MANAGEMENT | Keyword: | CUSTOMER SATISFACTION RELATIONSHIP MARKETING |
Description:
Customer loyalty is very important in a company to retain customers with customer loyalty function to reduce
competition between competitors and reduce marketing costs. Customer loyalty can be affected by relationship
marketing, service quality, and customer satisfaction. This study aims to find out how the influence of
relationship marketing, service quality and customer satisfaction toward customer loyalty at PT. Alam Neur
Nusapermai. In this study, we used a questionnaire which was distributed to 145 customers at PT. Nusapermai
Neur, Nature of the data processed using SPSS 23 and AMOS 23. Here, we use secondary and primary data also
data analysis using the SEM method. The result indicates that relationship marketing does not affect customer
satisfaction, quality services to customer satisfaction, but satisfaction does not influence toward customer loyalty,
relationship marketing does not have an effect on customer loyalty and service quality does not affect customer
loyalty.
Date Create | : | 22/02/2020 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Journal-11_0135 | Collection ID | : | 11_0135 |
Source : Science, Engineering and Social Science Series Vol. 3, No. 5, 2019
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2020 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/the-influence-of-relationship-marketing-service-quality-and-customer-satisfaction-on-customer-loyalty-over-b2b-companies-14778.html
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