PRODUCT QUALITY AND PRICE PERCEPTION BUYING DECISION AGAINST SALONPAS PAIN RELIEF PATCH IN HYPERMART DAAN MOGOT WEST JAKARTA

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UEU » Journal » Manajemen
Posted by [email protected] at 27/10/2020 09:28:12 • 300 Views

PRODUCT QUALITY AND PRICE PERCEPTION BUYING DECISION AGAINST SALONPAS PAIN RELIEF PATCH IN HYPERMART DAAN MOGOT WEST JAKARTA

Created by :
Ari Anggarani Winadi Prasetyoning Tyas ( 0303037503� )
Desy Wulandari

Subject:	KUALITAS PRODUK
Alt. Subject :	PRODUCT QUALITY
Keyword:	HARGA KEPUTUSAN PEMBELIAN

Description:

Dalam penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk (X1) dan perceived price (X2) terhadap keputusan pembelian (Y) terhadap Salonpas Pain Relief Patch (Studi Kasus di Hypermart Daan Mogot Jakarta Barat). Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh dari jawaban responden yang telah membeli dan merasakan Salonpas Pain Relief Patch. Teknik sampling yang digunakan dalam penelitian ini adalah non-probability sampling, sedangkan metode pengumpulan sampel dapat dilakukan dengan metode purposive sampling dan metode penentuan jumlah sampel yang dihasilkan dengan menggunakan rumus MOE dari 100 responden. Responden dalam penelitian ini adalah konsumen yang berbelanja di Hypermart Daan Mogot Jakarta Barat pernah membeli dan merasakan Salonpas Pain Relief Patch. Penelitian ini menggunakan metode regresi linier berganda. Hasil penelitian menunjukkan bahwa kualitas produk (X1) berpengaruh signifikan terhadap keputusan pembelian (Y), dan persepsi harga berpengaruh signifikan terhadap keputusan pembelian (Y), namun hasil tersebut juga menunjukkan bahwa kualitas produk (X1) dan Perceived price (X2) bersama-sama memiliki dampak signifikan terhadap keputusan pembelian.

Alt. Description

In this research aims to analyze the influence of the quality product (X 1 ) and perceived price (X ) on purchase decisions (Y) toward Salonpas Pain Relief Patch (Case Study in Hypermart Daan Mogot West Jakarta). The data used in this research is primary data obtained from the answers of the respondents who had bought and feel Salonpas Pain Relief Patch. The sampling technique used in this research was a non-probability sampling, whereas the sample collection method can be done by purposive sampling method and the method of determining the number of samples generated using the MOE formula of 100 respondents. Respondents in this study is that consumers are shopping in Hypermart Daan Mogot West Jakarta ever purchased and feel the Salonpas Pain Relief Patch. This research uses multiple linear regression method.

Date Create	:	27/10/2020
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Journal-11_0530
Collection ID	:	11_0530

Source :
Manajemen & Bisnis Berkala Ilmiah Volume 14.1 No.9 (Maret 2015)

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2020 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/product-quality-and-price-perception-buying-decision-against-salonpas-pain-relief-patch-in-hypermart-daan-mogot-west-jakarta-17168.html

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