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UEU » Journal » Manajemen Posted by [email protected] at 27/10/2020 09:28:12 • 300 Views
PRODUCT QUALITY AND PRICE PERCEPTION BUYING DECISION AGAINST SALONPAS PAIN RELIEF PATCH IN HYPERMART DAAN MOGOT WEST JAKARTACreated by :
Ari Anggarani Winadi Prasetyoning Tyas ( 0303037503� ) Desy Wulandari
Subject: | KUALITAS PRODUK | Alt. Subject : | PRODUCT QUALITY | Keyword: | HARGA KEPUTUSAN PEMBELIAN |
Description:
Dalam penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk (X1) dan perceived
price (X2) terhadap keputusan pembelian (Y) terhadap Salonpas Pain Relief Patch (Studi Kasus di
Hypermart Daan Mogot Jakarta Barat). Data yang digunakan dalam penelitian ini adalah data
primer yang diperoleh dari jawaban responden yang telah membeli dan merasakan Salonpas Pain
Relief Patch. Teknik sampling yang digunakan dalam penelitian ini adalah non-probability
sampling, sedangkan metode pengumpulan sampel dapat dilakukan dengan metode purposive
sampling dan metode penentuan jumlah sampel yang dihasilkan dengan menggunakan rumus MOE
dari 100 responden. Responden dalam penelitian ini adalah konsumen yang berbelanja di
Hypermart Daan Mogot Jakarta Barat pernah membeli dan merasakan Salonpas Pain Relief Patch.
Penelitian ini menggunakan metode regresi linier berganda. Hasil penelitian menunjukkan bahwa
kualitas produk (X1) berpengaruh signifikan terhadap keputusan pembelian (Y), dan persepsi harga
berpengaruh signifikan terhadap keputusan pembelian (Y), namun hasil tersebut juga menunjukkan
bahwa kualitas produk (X1) dan Perceived price (X2) bersama-sama memiliki dampak signifikan
terhadap keputusan pembelian.
Alt. Description
In this research aims to analyze the influence of the quality product (X
1
) and perceived price (X
)
on purchase decisions (Y) toward Salonpas Pain Relief Patch (Case Study in Hypermart Daan
Mogot West Jakarta). The data used in this research is primary data obtained from the answers of
the respondents who had bought and feel Salonpas Pain Relief Patch. The sampling technique used
in this research was a non-probability sampling, whereas the sample collection method can be
done by purposive sampling method and the method of determining the number of samples
generated using the MOE formula of 100 respondents. Respondents in this study is that consumers
are shopping in Hypermart Daan Mogot West Jakarta ever purchased and feel the Salonpas Pain
Relief Patch. This research uses multiple linear regression method.
Date Create | : | 27/10/2020 | Type | : | Text | Format | : | pdf | Language | : | Indonesian | Identifier | : | UEU-Journal-11_0530 | Collection ID | : | 11_0530 |
Source : Manajemen & Bisnis Berkala Ilmiah Volume 14.1 No.9 (Maret 2015)
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2020 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/product-quality-and-price-perception-buying-decision-against-salonpas-pain-relief-patch-in-hypermart-daan-mogot-west-jakarta-17168.html
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