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UEU » Non Degree » Broadcasting
Posted by [email protected] at 02/02/2021 15:41:03 • 691 Views
STRATEGI QUANTITATIVE RESEARCH PROGRAMMING DALAM MEMPREDIKSI KEBERHASILAN PROGRAM BAWANG PUTIH BERKULIT MERAH DI ANTVCreated by :
ANISSA AULIA ( 20170508033 )
| Subject: | PROGRAMMING
KEBERHASILAN
BAWANG PUTIH | | Alt. Subject : | PROGRAMMING
SUCCESS
ONION | | Keyword: | Strategi
Quantitative Research Programming |
Description:
Perolehan angka rating dan share sampai saat ini menjadi indikator menentukan keberhasilan sebuah stasiun televisi di Indonesia, khususnya televisi komersial yang memerlukan rating dan share untuk menarik para pemasang iklan. Oleh karena itu, setiap stasiun televisi berupaya mendapatkan banyak audien untuk meningkatkan angka rating dan share dengan melakukan berbagai strategi untuk mencapainya. Seperti ANTV untuk mendapatkan rating dan share yang baik pada program sinteron Bawang Putih Berkulit Merah dilakukan oleh Divisi Programming beserta bagiannya salah satunya bagian Quantitative Research Programming yang bertugas melakukan focus group discussion (FGD) program baru sebagai langkah awal memprediksi program saat ditayangkan, menganalisa, dan mengevaluasi program untuk mengetahui keberhasilan program dan berpengaruh terhadap posisi stasiun televisi diantara stasiun televisi kompetitor.
| Contributor | : |
- Bambang Sudjati, SE, MM
| | Date Create | : | 02/02/2021 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-NonDegree-20170508033 | | Collection ID | : | 20170508033 |
Source :
Undergraduate Theses of Communication
Relation Collection:
Fakultas Ilmu-Ilmu Kesehatan
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2021 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/strategi-quantitative-research-programming-dalam-memprediksi-keberhasilan-program-bawang-putih-berkulit-merah-di-antv-18060.html
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