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UEU » Journal » Manajemen Posted by [email protected] at 09/02/2021 18:42:01 • 370 Views
IMPLEMENTATION OF DISCRIMINANT
ANALYSIS IN DETERMINING OFFLINE AND
ONLINE CONSUMER SHOPPING BEHAVIOR
IN RETAIL MARKETCreated by :
R.A.Nurlinda ( 0324047005 ) Elistia Darwin Simanjuntak
Subject: | PERILAKU KONSUMEN MEREK | Alt. Subject : | CONSUMER PREFERENCES SHOPPING BEHAVIOR RETAIL MIX BRAND IMAGE | Keyword: | PASAR KONSUMEN |
Alt. Description
The purpose of this research is to know the factors of retail mix and brand image in forming consumer preference and to know trend
of offline and online shopping behavior. The data used in this study is the primary data by questionnaire. This questionnaire consists
of six variables of retail mix: service quality, product diversity, price, promotion, store atmosphere, and brand image with the total
number of statements that are thirty-two statements and have been tested for validity and reliability. Samples taken as many as 300
respondents. The analytical method used is discriminant analysis. Based on the calculation of the whole analysis it can be concluded
that product diversity and store atmosphere are variables affecting consumer behavior in offline and online shopping on retail business
and shopping behavior trends in retail business leads to offline shopping system.
Contributor | : |
- Roeshartono Roespinoedji
| Date Create | : | 09/02/2021 | Type | : | Text | Format | : | pdf | Language | : | Indonesian | Identifier | : | UEU-Journal-11_0794 | Collection ID | : | 11_0794 |
Source : International Journal of Psychological Rehabilitation, Vol.24, Issue 01, 2020
Relation Collection: Civitas Akademika Universitas Esa Unggul
Coverage : Fakultas Ekonomi dan Bisnis
Rights : @2021 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/implementation-of-discriminant-analysis-in-determining-offline-andonline-consumer-shopping-behaviorin-retail-market-18159.html
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- UEU-Journal-18159-11_0794.pdf - 799 KB
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