IMPLEMENTATION OF DISCRIMINANT 
ANALYSIS IN DETERMINING OFFLINE AND
ONLINE CONSUMER SHOPPING BEHAVIOR
IN RETAIL MARKET

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UEU » Journal » Manajemen
Posted by [email protected] at 09/02/2021 18:42:01 • 371 Views

IMPLEMENTATION OF DISCRIMINANT ANALYSIS IN DETERMINING OFFLINE AND ONLINE CONSUMER SHOPPING BEHAVIOR IN RETAIL MARKET

Created by :
R.A.Nurlinda ( 0324047005 )
Elistia Darwin Simanjuntak

Subject:	PERILAKU KONSUMEN MEREK
Alt. Subject :	CONSUMER PREFERENCES SHOPPING BEHAVIOR RETAIL MIX BRAND IMAGE
Keyword:	PASAR KONSUMEN

Alt. Description

The purpose of this research is to know the factors of retail mix and brand image in forming consumer preference and to know trend of offline and online shopping behavior. The data used in this study is the primary data by questionnaire. This questionnaire consists of six variables of retail mix: service quality, product diversity, price, promotion, store atmosphere, and brand image with the total number of statements that are thirty-two statements and have been tested for validity and reliability. Samples taken as many as 300 respondents. The analytical method used is discriminant analysis. Based on the calculation of the whole analysis it can be concluded that product diversity and store atmosphere are variables affecting consumer behavior in offline and online shopping on retail business and shopping behavior trends in retail business leads to offline shopping system.

Contributor	:	Roeshartono Roespinoedji
Date Create	:	09/02/2021
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Journal-11_0794
Collection ID	:	11_0794

Source :
International Journal of Psychological Rehabilitation, Vol.24, Issue 01, 2020

Relation Collection:
Civitas Akademika Universitas Esa Unggul

Coverage :
Fakultas Ekonomi dan Bisnis

Rights :
@2021 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/implementation-of-discriminant-analysis-in-determining-offline-andonline-consumer-shopping-behaviorin-retail-market-18159.html

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