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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 12/03/2021 10:57:14 • 1104 Views
PENGARUH KUALITAS PRODUK DAN HARGA
TERHADAP KEPUTUSAN PEMBELIAN HAND AND BODY VASELINE (STUDI KASUS MAHASISWA EKONOMI UNIV ESA UNGGUL - KEBON JERUK)Created by :
MIMING AULIA PUTRI ( 20160101329 )
| Subject: | KUALITAS PRODUK
KEPUTUSAN
PEMBELIAN | | Alt. Subject : | PRODUCT QUALITY
DECISION
PURCHASE | | Keyword: | Kualitas Produk
Harga dan Keputusan Pembelian |
Description:
Miming Aulia Putri, Pengaruh Kualitas Produk Dan Harga Produk
Terhadap Keputusan Pembelian Dibimbing Oleh Prof. Dr. Endang
Ruswanty, S.E,. M.M.
Penelitian ini bertujuan untuk mengetahui untuk mengetahui pengaruh secara
bersama � sama kualitas produk dan harga terhadap Keputusan Pembelian hand
and body Vaseline. Dan untuk mengetahui pengaruh kualitas produk dan harga
secara parsial terhadap Keputusan Pembelian hand and body Vaseline. Jumlah
sampel sebanyak 105 responden. Teknik pemilihan sampel yang digunakan adalah
nonprobability sampling. Uji instrumen menggunakan uji validitas dan uji
reliabilitas. Teknik analisis data yang digunakan adalah analisis regresi linier.
Hasil penelitian menunjukkan bahwa Kualitas produk dan harga produk secara
bersama � sama berpengaruh terhadap Keputusan Pembelian hand and body
Vaseline. Dan kualitas produk dan harga secara parsial berpengaruh terhadap
Keputusan Pembelian hand and body Vaseline
| Contributor | : |
- Prof. Dr. Endang Ruswanti, SE., MM
| | Date Create | : | 12/03/2021 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160101329 | | Collection ID | : | 20160101329 |
Source :
Undergraduate Theses of Economic Departement
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2021 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-produk-dan-hargaterhadap-keputusan-pembelian-hand-and-body-vaseline-studi-kasus-mahasiswa-ekonomi-univ-esa-unggul--kebon-jeruk-19312.html
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