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UEU » Undergraduate Theses » Teknik Industri Posted by [email protected] at 25/03/2021 14:46:00 • 1445 Views
STRATEGI PENINGKATAN EKSPOR MINYAK GORENG KELAPA SAWIT MENGGUNAKAN METODE PERAMALAN, ANALISIS SWOT DAN AHP DI PT. XYZCreated by :
Hendi ( 201421009 )
Subject: | PENINGKATAN EKSPOR MINYAK GORENG | Alt. Subject : | IMPROVEMENT EXPORT COOKING OIL | Keyword: | ARIMA Single Eksponensial Smoothing (SES) Analisis Strengths
Weakness Opportunities Threats (SWOT) dan Analytical Hierarchy
Process(AHP). |
Description:
PT.XYZ merupakan perusahaan yang bergerak dalam bisnis minyak goreng sawit
kemasan. Aktifitas penjualan ekspor minyak goreng sawit memerlukan strategi dan
akurasi tingkat peramalan penjualan pada periode yang akan datang secara tepat.
Penelitian ini bertujuan untuk dapat meramalkan kebutuhan minyak goreng sawit
pada periode yang akan datang serta mengetahui kekuatan, kelemahan, Peluang dan
ancaman yang dimiliki perusahaan dengan merencanakan strategi unggulan untuk
meningkatkan jumlah penjualan. Metode yang digunakan dalam penelitian ini yaitu
metode peramalan ARIMA, SES, analisis Strengths, Weakness, Opportunities,
Threats (SWOT) dan Analytical Hierarchy Process (AHP). Hasil penelitian
menunjukkan bahwa metode peramalan ARIMA memiliki akurasi yang lebih baik
dibandingkan dengan metode peramalan SES sehingga berdasarkan Analisa SWOT
yang dilakukan dengan hasil skor kekuatan (1,99), kelemahan (0,82), peluang (1,73)
dan ancaman ( 0,94 ) diperoleh diagram SWOT berada pada kuadran I .
Contributor | : |
- Dr. Ir. Zulfiandri, M.Si
| Date Create | : | 25/03/2021 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-201421009 | Collection ID | : | 201421009 |
Source : Undergraduate Theses of Industrial Engineering
Relation Collection: Fakultas Teknik
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @perpustakaan Universitas Esa Unggul 2021
Publication URL : https://digilib.esaunggul.ac.id/strategi-peningkatan-ekspor-minyak-goreng-kelapa-sawit-menggunakan-metode-peramalan-analisis-swot-dan-ahp-di-pt-xyz-19492.html
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