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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 31/03/2021 13:49:25 • 447 Views
PENGARUH PESAN PROMOSI,PERSEPSI HARGA DI JAKCLOTH STORE TANGERANG TERHADAP KEPUTUSAN PEMBELIANCreated by :
EKI YUSUF HISBULLAH ( 20160501007 )
| Subject: | PESAN PROMOSI
PERSEPSI
HARGA | | Alt. Subject : | PROMOTION MESSAGE
PERCEPTION
PRICE | | Keyword: | Pengaruh Promosi dan Persepsi Harga |
Description:
Penelitian ini bertujuan untuk mengetahui Pengaruh Promosi, Persepsi Harga di Jakcloth Store Tangerang Perkasa.Peneliti menggunakan pendekatan kuantitatif dengan metode survey dan telah menyebarkan kuisioner pada 98 responden, hasil Promosi (X1) sebagian besar responden 84% ,Sedangkan hasil persepsi Harga (X2) 85,% menyatakan hasil yang kuat Terhadap keputusan pembelian (Y)83%. Berdasarkan hasil pada penelitian dapat disimpulkan bahwa Pengaruh Besar dari promosi dan persepsi Harga terhadap keputusan pembelian berdasarkan Uji Koefosien Detminal parsial sebesar 60,7% berdasarkan pernyaataan pada butir kuesioner Nilai Promosi yang menjawab paling banyak menjawab setuju pada Butir Nomor 1 tentang Jangkauan promosi, Informasi mengenai JackCloth Store Tanggerang mudah saya dapatkan yang artinya pengunjung dapat dengan mudah mendapatkan informasi tentang Jakcloth Store Tangerang melalu social media , Pada Uji Validitas dan Rebillitas hasilnya di lebih besar dari pada R table Menunjukan Bahwa terdapat pengaruh di Jakcloth Store Tangerang . Hasil ini bila dikaitkan dengan hipotesis maka, Ho di tolak dan Ha diterima.
| Contributor | : |
- Euis Nurul Bahriyah, SE, M,Si
| | Date Create | : | 31/03/2021 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160501007-s | | Collection ID | : | 20160501007-s |
Source :
Undergraduate Theses of Communication
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@Perpustakaan Universitas Esa Unggul 2021
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-pesan-promosipersepsi-harga-di-jakcloth-store-tangerang-terhadap-keputusan-pembelian-19589.html
[ Free Download - Free for All ]
 UEU-Undergraduate-19589-COVER.Image.Marked.pdf - 302 KB- UEU-Undergraduate-19589-HALAMAN PENGESAHAN.Image.Marked.pdf - 348 KB
- UEU-Undergraduate-19589-HALAMAN PERSETUJUAN.Image.Marked.pdf - 413 KB
- UEU-Undergraduate-19589-HALAMAN PERNYATAAN KEASLIAN.Image.Marked.pdf - 416 KB
- UEU-Undergraduate-19589-ABSTRAK.Image.Marked.pdf - 300 KB
- UEU-Undergraduate-19589-UCAPAN TERIMAKASIH.Image.Marked.pdf - 400 KB
- UEU-Undergraduate-19589-DAFTAR ISI.Image.Marked.pdf - 145 KB
- UEU-Undergraduate-19589-DAFTAR REFRENSI.Image.Marked.pdf - 652 KB
- UEU-Undergraduate-19589-BAB1.Image.Marked.pdf - 390 KB
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1. UEU-Undergraduate-19589-BAB2.Image.Marked.pdf - 622 KB
2. UEU-Undergraduate-19589-BAB3.Image.Marked.pdf - 1309 KB
3. UEU-Undergraduate-19589-BAB4.Image.Marked.pdf - 993 KB
4. UEU-Undergraduate-19589-BAB5.Image.Marked.pdf - 446 KB
5. UEU-Undergraduate-19589-BAB6.Image.Marked.pdf - 391 KB
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