KOMUNIKASI KAMPANYE PEMELIHARAAN KEBERSIHAN LINGKUNGAN TERHADAP SIKAP DAN PERILAKU PEDAGANG KAKI LIMADI KOTA AMBON

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UEU » Journal » Public Relation
Posted by [email protected] at 19/05/2021 12:23:59 • 379 Views

KOMUNIKASI KAMPANYE PEMELIHARAAN KEBERSIHAN LINGKUNGAN TERHADAP SIKAP DAN PERILAKU PEDAGANG KAKI LIMADI KOTA AMBON

Created by :
Ummanah ( 0024017901 )

Subject:	KAMPANYE KEBERSIHAN PEDAGANG
Alt. Subject :	CAMPAIGN CLEANLINESS TRADERS
Keyword:	communication campaign attitude and behavior sidewalk vendors

Description:

The aim of the studywas to discover the attitude and behaviour of sidewalk vendors after having environmental sanitary campaign and factors affecting their attitude and behavior.The population of the study was all sidewalk vendors at three markets in Ambon town: Pasar Tegalaya/Batu Gantung in Nusaniwe district; Pasar Mardika and Batu merah in Sirimau district. The samples were selected by using accidental sampling. The data were collectedthrough questionnaire. interview, observation, and documentation, and analyzed qualitativelyand quantitatively.The results of the study indicate that 51.0% of the sidewalk vendors have a positive attitude and 47.0% have a positive behavior. The credibility of communicator; message; and media use has a sigma effect on their attitude and behaviour. Low education (76.0%) has a significant effect on their attitude and behavior, and government policy (42%) has a positive effect on their attitude behavior. Besides education and goverment policy, there are other factors (28.4%) which have an effect on their attitude and behaviour.

Date Create	:	19/05/2021
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Journal-11_1258
Collection ID	:	11_1258

Source :
Jurnal Komunikologi Volume 15 Nomor 2, September 2018

Relation Collection:
Fakultas Ilmu Komunikasi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2021 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/komunikasi-kampanye-pemeliharaan-kebersihan-lingkungan-terhadap-sikap-dan-perilaku-pedagang-kaki-limadi-kota-ambon-20042.html

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