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UEU » Journal » Manajemen Posted by [email protected] at 07/07/2021 16:30:34 • 1232 Views
THE EFFECT OF TRANSACTION EXPERIENCE USING DIGITAL WALLETS ON USER SATISFACTION IN MILLENNIAL GENERATIONPengaruh Pengalaman Bertransaksi Menggunakan Dompet Digital Terhadap Kepuasan Pengguna Generasi MilenialCreated by :
Suryari Purnama ( 0306026601 ) Cicilia Sriliasta Bangun; Safiani A. Faaroek
Subject: | TRANSAKSI DOMPET DIGITAL GENERASI MILENIAL | Alt. Subject : | TRANSACTION DIGITAL WALLET MILLENIAL GENERATION | Keyword: | Service failure Online Transaction Experience Service Restoration Satisfaction |
Description:
The purpose of this study to determine the effect after transaction failure and after
failure recovery on the transaction experience, the effect after transaction failure and recovery
from transaction failure using digital wallets on user satisfaction, especially in the millennial
generation. The population of this study is all digital wallet users in the DKI Jakarta province with
a total sample of 94 digital wallet users. The sampling method uses purposive sampling with the
criteria of digital wallet users who have made transactions for at least 1 year, this is intended so
that these respondents already have transaction experience and are at least 17 years old.
Meanwhile, the data processing used Structural Equation Modeling analysis software Lisrel. The
results showed: (1) Transaction failure affects the transaction experience of digital wallet users;
(2) Transaction failure recovery will affect the transaction experience of digital wallet users; (3)
Transaction experience affects the satisfaction of digital wallet users; (4) Transaction failure has
no effect on digital wallet user satisfaction; (5) Transaction failure recovery affects the satisfaction
of digital wallet users. The novelty of this research is transaction failure has no effect on digital
wallet user satisfaction. In addition, the benefits that are felt are far greater than the failures that
are experienced, especially when recovery from failure is carried out quickly and precisely.
Date Create | : | 07/07/2021 | Type | : | Text | Format | : | pdf | Language | : | Indonesian | Identifier | : | UEU-Journal-11_1639 | Collection ID | : | 11_1639 |
Source : ATM, Vol 5, No. 2, July 2021
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2021 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/the-effect-of-transaction-experience-using-digital-wallets-on-user-satisfaction-in-millennial-generation-20660.html
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