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UEU » Journal » Manajemen Posted by [email protected] at 21/10/2021 11:06:20 • 246 Views
ANTESEDEN LOYALITAS PENGUNJUNGCreated by :
Lusy ( 201211192 ) Adrie Putra
Subject: | PELAYANAN LOYALITAS PEMASARAN | Alt. Subject : | SERVICE LOYALTY MARKETING | Keyword: | quality of service trust customer satisfaction and loyalty SEM |
Description:
Penelitian ini bertujuan untuk mengetahui anteseden loyalitas pengunjung Cinema XXI Gandaria City, Jakarta Selatan. Responden penelitian adalah pengunjung bioskop Cinema XXI Gandaria City, Jakarta Selatan. Jumlah responden penelitian ditetapkan sebanyak 165 responden dengan menggunakan teknik pengambilan sampel yaitu purposive sampling. Penelitian ini menggunakan analisis Structural Equation Modelling (SEM) dengan bantuan program LISREL 8.15. Hasil penelitian menunjukkan beberapa hipotesis yang mendukung dan tidak mendukung yaitu: 1)kualitas pelayanan tidak akan meningkatkan kepuasan pelanggan, 2) kualitas pelayanan tidak akan meningkatkan loyalitas pelanggan, 3) kepuasan pelanggan akan meningkatkan loyalitas pelanggan, 4)kepercayaan tidak akan meningkatkan loyalitas pelanggan.
Date Create | : | 21/10/2021 | Type | : | Text | Format | : | pdf | Language | : | Indonesian | Identifier | : | UEU-Journal-11_1959 | Collection ID | : | 11_1959 |
Source : JCA Ekonomi Volume 1 Nomor 2 Juli - Desember 2020
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2021 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/anteseden-loyalitas-pengunjung-22164.html
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- ANTESEDEN LOYALITAS PENGUNJUNG
https://jca.esaunggul.ac.id/index.php/jeco/article/view/109
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