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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 17/12/2021 10:15:55 • 1077 Views
PENGARUH GAYA HIDUP, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA RESTORAN VEGETARIAN DI JAKARTA BARATCreated by :
LILI ( 20160101219 )
| Subject: | GAYA HIDUP
KUALITAS PRODUK
KEPUTUSAN PEMBELIAN | | Alt. Subject : | LIFESTYLE
PRODUCT QUALITY
PURCHASE DECISION | | Keyword: | gaya hidup
kualitas produk
harga
keputusan pembelian |
Description:
Penelitian ini bertujuan untuk menganalisis pengaruh gaya hidup, kualitas produk dan harga terhadap keputusan pembelian pada Restoran vegetarian di Jakarta Barat. Metode penelitian yang digunakan dalam penelitian ini menggunakan analisis regresi linier berganda. Jenis data yang digunakan dalam penelitian ini adalah data kualitatif. Sampel dalam penelitian ditetapkan berjumlah 125 responden dengan menggunakan teknik non-probability sampling. Metode pengumpulan data menggunakan kuesioner berbentuk angket maupun e-form. Hasil penelitian ini menunjukan bahwagaya hidup berpengaruh signifikan terhadap keputusan pembelian, kualitas produk tidak berpengaruh signifikan terhadap keputusan pembelian, harga berpengaruh signifikan terhadap keputusan pembelian. Gaya hidup, kualitas produk dan harga berpengaruh signifikan terhadap keputusan pembelian secara simultan.
| Contributor | : |
- Prof. Dr. ENDANG RUSWANTI, SE.MM
| | Date Create | : | 17/12/2021 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160101219 | | Collection ID | : | 20160101219 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2021
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-gaya-hidup-kualitas-produk-dan-harga-terhadap-keputusan-pembelian-pada-restoran-vegetarian-di-jakarta-barat-22768.html
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