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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 15/02/2022 11:26:33 • 1164 Views
PENGARUH BRAND IMAGE, BRAND AMBASSADOR DAN PERIKLANAN TERHADAP MINAT BELI MELAUI E-COMMERCE BUKALAPAK (STUDI KASUS PENGGUNA E-COMMERCE BUKALAPAK DI JAKARTA)Created by :
M. GEARLY GABRIEL CENDRARAJA ( 201511151 )
| Subject: | BRAND IMAGE
BRAND AMBASSADOR
MINAT BELI | | Alt. Subject : | BRAND IMAGE
BRAND AMBASSADOR
MINAT BELI | | Keyword: | The influence of Brand Image
brand ambassadors and advertising on
buying interest
BUKALAPAK e-commerce |
Description:
Pengaruh Brand Image, brand ambassador dan periklanan terhadap minat beli melaui
e-commerce BUKALAPAK (Studi Kasus Pengguna E-Commerce Bukalapak Di
Jakarta). Responden Dalam Penelitian Ini Adalah Pengguna E-Commerce Di Jakarta,
Analisis Yang Digunakan Dalam Penelitian Ini Adalah Analisis Regresi Linier
Berganda Variabel Independen Penelitian Ini Terdiri Atas Pengaruh Brand Image,
Brand Ambassador Dan Periklanan Dan Varibael Dependen Terdiri Minat Beli. Hasil
Penelitian Ini Menunjukan Bahwa Variabel brand image, brand ambassador dan
periklanan memiliki pengaruh terhadap minat beli melaui E-Commerce Bukalapak di
Jakarta.
| Contributor | : |
- Prof. Dr. Lia Amalia SE., MM
| | Date Create | : | 15/02/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201511151 | | Collection ID | : | 201511151 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-brand-image-brand-ambassador-dan-periklanan-terhadap-minat-beli-melaui-ecommerce-bukalapak-studi-kasus-pengguna-ecommerce-bukalapak-di-jakarta-23439.html
[ Free Download - Free for All ]
 UEU-Undergraduate-23439-COVER.Image.Marked.pdf - 413 KB- UEU-Undergraduate-23439-HALAMAN KEASLIAN.Image.Marked.pdf - 368 KB
- UEU-Undergraduate-23439-HALAMAN PENGESAHAN.Image.Marked.pdf - 527 KB
- UEU-Undergraduate-23439-HALAMAN PERSETUJUAN PUBLIKASI.Image.Marked.pdf - 488 KB
- UEU-Undergraduate-23439-HALAMAN PERSETUJUAN.Image.Marked.pdf - 604 KB
- UEU-Undergraduate-23439-ABSTRAK.Image.Marked.pdf - 570 KB
- UEU-Undergraduate-23439-KATA PENGANTAR.Image.Marked.pdf - 649 KB
- UEU-Undergraduate-23439-DAFTAR ISI.Image.Marked.pdf - 373 KB
- UEU-Undergraduate-23439-DAFTAR PUSTAKA.Image.Marked.pdf - 455 KB
- UEU-Undergraduate-23439-LAMPIRAN.Image.Marked.pdf - 942 KB
- UEU-Undergraduate-23439-BAB1.Image.Marked.pdf - 667 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-23439-BAB2.Image.Marked.pdf - 525 KB
2. UEU-Undergraduate-23439-BAB3.Image.Marked.pdf - 638 KB
3. UEU-Undergraduate-23439-BAB4.Image.Marked.pdf - 588 KB
4. UEU-Undergraduate-23439-BAB5.Image.Marked.pdf - 366 KB
5. UEU-Undergraduate-23439-BAB6.Image.Marked.pdf - 358 KB
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