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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 22/02/2022 08:50:21 • 237 Views
PENGARUH CITRA MEREK, PERSEPSI HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN D�COST (STUDI KASUS D�COST MAL DAAN MOGOT)Created by :
WIRAHAYU ( 201311310 )
| Subject: | CITRA MEREK
PERSEPI HARGA
KUALITAS LAYANAN
KEPUTUSAN PEMBELIAN | | Alt. Subject : | BRAND IMAGE
PRICE PERCEPTION
QUALITY OF SERVICE
BUYING DECISION | | Keyword: | citra merek
persepi harga
kualitas layanan
keputusan pembelian |
Description:
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh citra
merek, persepsi harga dan kualitas layanan terhadap keputusan pembelian
konsumen D�Cost Mal Daan Mogot. Hipotesis penelitian yang sesuai dengan
penelitian sebelumnya menunjukkan bahwa variabel citra merek dan kualitas
layanan dalam penelitian ini memiliki pengaruh terhadap keputusan pembelian.
Penelitian menggunakan data primer dengan instrumen kuesioner. Populasi
dalam penelitian ini tak terhingga. Sampel dalam penelitian ini berjumlah 100
orang yang diambil berdasarkan kuota sampling. Data akan dianalisis melalui
analisis validitas, reabilitas, dan regresi linier berganda menggunakan software
statistic. Penelitian ini menyimpulkan bahwa variabel citra merek dan kualitas layanan
berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen
D�Cost Mal Daan Mogot dengan nilai signifikan kurang dari 0,05. Hasil penelitian
ini sesuai dengan hipotesis bahwa citra merek dan kualitas layanan berpengaruh
terhadap keputusan pembelian. Dan ada perbedaan yang signifikan antara citra
merek dan kualitas layanan terhadap keputusan pembelian.
| Contributor | : |
- Dr. Hasyim, SE. M.Ed
| | Date Create | : | 22/02/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201311310 | | Collection ID | : | 201311310 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-citra-merek-persepsi-harga-dan-kualitas-pelayanan-terhadap-keputusan-pembelian-di-restoran-dcost-studi-kasus-dcost-mal-daan-mogot-23607.html
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 UEU-Undergraduate-23607-COVER.Image.Marked.pdf - 230 KB- UEU-Undergraduate-23607-HALAMAN PENGESAHAN.Image.Marked.pdf - 3221 KB
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- UEU-Undergraduate-23607-BAB1.Image.Marked.pdf - 270 KB
- UEU-Undergraduate-23607-LAMPIRAN 1.Image.Marked.pdf - 265 KB
- UEU-Undergraduate-23607-LAMPIRAN 2.Image.Marked.pdf - 414 KB
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4. UEU-Undergraduate-23607-BAB5.Image.Marked.pdf - 245 KB
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