|
UPT. PERPUSTAKAAN
Universitas Esa Unggul
Kampus Emas UEU - Jakarta Barat
|
Phone |
: |
021-5674223, ext 282 |
Fax |
: |
|
E-mail |
: |
[email protected] |
Website |
: |
http://library.esaunggul.ac.id
|
Support (Customer Service) :
|
[email protected] |
|
|
Welcome..guys!
|
Have a problem with your access?
Please, contact our technical support below:
|
LIVE SUPPORT
Astrid Chrisafi
|
! ATTENTION !
To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently
Still Confuse?
Please read our User Guide
|
|
UEU » Undergraduate Theses » Manajemen Posted by [email protected] at 11/03/2022 16:38:43 • 1147 Views
PENGARUH KUALITAS PRODUK, SOCIAL MEDIA INFLUENCER, CITRA MEREK SEBAGAI VARIABEL INTERVENING TERHADAP PURCHASE INTENTION
WARDAH COSMETICSCreated by :
NUKE KINANTI ( 20160101053 )
Subject: | KUALITAS PRODUK SOCIAL MEDIA CITRA MEREK PURCHASE INTENTION | Alt. Subject : | PRODUCT QUALITY SOCIAL MEDIA BRAND IMAGE PURCHASE INTENTION | Keyword: | Kualitas Produk Social Media Influencer Citra Merek Purchase Intention |
Description:
Tujuan penelitian ini untuk mengetahui pengaruh kualitas produk, social media influencer, citra merek sebagai variabel intervening terhadap purchase intention pada Wardah Cosmetics. Penelitian ini dilakukan kepada mahasiswa aktif reguler yang aktif berorganisasi di Universitas
Esa Unggul dengan jumlah responden 110. Responden penelitian ditentukan menggunakan teknik purposive sampling. Data pada penelitian ini menggunakan data primer dengan pengumpulan data dilakukan dengan penyebaran kuesioner menggunakan skala likert 4 poin untuk mengukur 22 pertanyaan. Teknik analisis data menggunakan path analisys. Hasil penelitian membuktikan bahwa kualitas produk berpengaruh positif dan signifikan terhadap citra merek, social media influencer berpengaruh positif dan signifikan terhadap citra merek, kualitas produk berpengaruh positif dan signifikan terhadap purchase intention, social media influencer berpengaruh positif dan signifikan terhadap purchase intention. citra merek berpengaruh positif dan signifikan terhadap purchase intention. Berdasarkan hasil penelitian tersebut dapat disimpulkan bahwa variabel intervening sosial memperkuat variabel independen dan dependen.
Contributor | : |
- Dr. Rina Anindita, S.E., MM
| Date Create | : | 11/03/2022 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-20160101053 | Collection ID | : | 20160101053 |
Source : Undergraduate Theses of Management
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2022 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-kualitas-produk-social-media-influencer-citra-merek-sebagai-variabel-intervening-terhadap-purchase-intentionwardah-cosmetics-23929.html
[ Free Download - Free for All ]
- UEU-Undergraduate-23929-COVER.Image.Marked.pdf - 266 KB
- UEU-Undergraduate-23929-HALAMAN PERSETUJUAN SKRIPSI.Image.Marked.pdf - 292 KB
- UEU-Undergraduate-23929-HALAMAN PERNYATAAN KEASLIAN.Image.Marked.pdf - 268 KB
- UEU-Undergraduate-23929-HALAMAN PENGESAHAN.Image.Marked.pdf - 357 KB
- UEU-Undergraduate-23929-KATA PENGANTAR.Image.Marked.pdf - 319 KB
- UEU-Undergraduate-23929-HALAMAN PERNYATAAN PERSETUJUAN PUBLIKASI KARYA ILMIAH.Image.Marked.pdf - 263 KB
- UEU-Undergraduate-23929-ABSTRAK.Image.Marked.pdf - 264 KB
- UEU-Undergraduate-23929-DAFTAR ISI,TABEL DAN LAMPIRAN.Image.Marked.pdf - 451 KB
- UEU-Undergraduate-23929-DAFTAR PUSTAKA.Image.Marked.pdf - 399 KB
- UEU-Undergraduate-23929-LAMPIRAN.Image.Marked.pdf - 584 KB
- UEU-Undergraduate-23929-BAB1.Image.Marked.pdf - 343 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-23929-BAB2.Image.Marked.pdf - 393 KB 2. UEU-Undergraduate-23929-BAB3.Image.Marked.pdf - 504 KB 3. UEU-Undergraduate-23929-BAB4.Image.Marked.pdf - 784 KB 4. UEU-Undergraduate-23929-BAB5.Image.Marked.pdf - 274 KB 5. UEU-Undergraduate-23929-BAB6.Image.Marked.pdf - 267 KB
10 Similar Document...
No similar subject found !
10 Related Document...
|
POLLINGBagaimana pendapat Anda tentang repository kami ?
Visitors Today : 1
Total Visitor : 1969950
Hits Today : 598
Total Hits : 152289052
Visitors Online: 1
Calculated since 16 May 2012
You are connected from 172.17.121.29 using CCBot/2.0 (https://commoncrawl.org/faq/)
|