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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 15/03/2022 15:07:12 • 1116 Views
PENGARUH WORD OF MOUTH, KUALITAS PRODUK
DAN HARGA TERHADAP MINAT BELI
SMARTPHONE XIAOMI MI10TCreated by :
KAKA AGATHA RAFSANJANI ( 20170101100 )
| Subject: | WORD OF MOUTH
KUALITAS PRODUK
MINAT BELI | | Alt. Subject : | WORD OF MOUTH
PRODUCT QUALITY
INTEREST TO BUY | | Keyword: | Word of Mouth
Kualitas Produk
Harga
Minat Beli |
Description:
Penelitian ini bertujuan untuk mengetahui Pengaruh Word of Mouth, Kualitas Produk dan Harga Terhadap Minat Beli Smartphone Xiaomi MI10T di Kelurahan Kapuk. Populasi dalam penelitian ini adalah seluruh masyarakat yang melakukan pembelian dan menggunakan Smartphone Xiaomi MI10T di Kelurahan Kapuk. Sampel dalam penelitian ini diambil dengan menggunakan metode non-probability sampling dengan menggunakan teknik pengambilan sampel purposive sampling sebanyak 100 responden. Metode analisis yang digunakan adalah analisis regresi linear berganda untuk mengetahui pengaruh langsung dan tidak langsung antar variabel. Hasil penelitian ini adalah word of mouth, kualitas produk, dan harga memiliki pengaruh terhadap minat beli secara parsial maupun simultan.
| Contributor | : |
- Prof. Dr. Benny Gunawan, M.Sc.
| | Date Create | : | 15/03/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20170101100 | | Collection ID | : | 20170101100 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-word-of-mouth-kualitas-produkdan-harga-terhadap-minat-belismartphone-xiaomi-mi10t-24007.html
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- UEU-Undergraduate-24007-HALAMAN KEASLIAN.Image.Marked.pdf - 290 KB
- UEU-Undergraduate-24007-ABSTRAK.Image.Marked.pdf - 290 KB
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- UEU-Undergraduate-24007-DAFTAR ISI.Image.Marked.pdf - 397 KB
- UEU-Undergraduate-24007-DAFTAR PUSTAKA.Image.Marked.pdf - 513 KB
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- UEU-Undergraduate-24007-BAB1.Image.Marked.pdf - 565 KB
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1. UEU-Undergraduate-24007-BAB2.Image.Marked.pdf - 633 KB
2. UEU-Undergraduate-24007-BAB3.Image.Marked.pdf - 642 KB
3. UEU-Undergraduate-24007-BAB4.Image.Marked.pdf - 728 KB
4. UEU-Undergraduate-24007-BAB5.Image.Marked.pdf - 305 KB
5. UEU-Undergraduate-24007-BAB6.Image.Marked.pdf - 408 KB
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