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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 15/03/2022 15:44:45 • 1140 Views
PENGARUH BRAND AWARENESS,HARGA DAN KEPUASAN PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPOCreated by :
RAFI YUSTIZAR ( 20170101106 )
| Subject: | BRAND AWARENESS
KEPUASAN PELANGGAN
KEPUTUSAN PEMBELIAN | | Alt. Subject : | BRAND AWARENESS
CUSTOMER SATISFACTION
BUYING DECISION | | Keyword: | Brand Awareness
Harga
KepuasanPelanggan
KeputusanPembelian |
Description:
Penelitian ini bertujuan untuk mengetahui Pengaruh Brand Awareness, Harga danKepuasanPelanggan Terhadap KeputusanPembelian Smartphone OPPO di Wilayah Tanjung Duren. Populasi dalam penelitian ini adalah seluruh masyarakatyang melakukanpembelian dan menggunakan Smartphone OPPO di Wilayah Tanjung Duren. Sampeldalam penelitian ini diambil dengan menggunakanmetode non-probability sampling dengan menggunakan teknik pengambilansampel purposive samplingsebanyak 100 responden. Metode analisis yangdigunakan adalah analisis regresilinear berganda untuk mengetahui pengaruhlangsung dan tidak langsung antarvariabel. Hasil penelitian ini adalah brand awareness, harga dankepuasanpelanggan memiliki pengaruh terhadap keputusanpembelian secaraparsial maupun simultan.
| Contributor | : |
- Prof. Dr. Benny Gunawan, M.Sc.
| | Date Create | : | 15/03/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20170101106 | | Collection ID | : | 20170101106 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-brand-awarenessharga-dan-kepuasan-pelanggan-terhadap-keputusan-pembelian-smartphone-oppo-24009.html
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- UEU-Undergraduate-24009-ABSTRAK.Image.Marked.pdf - 262 KB
- UEU-Undergraduate-24009-KATA PENGANTAR.Image.Marked.pdf - 384 KB
- UEU-Undergraduate-24009-DAFTAR ISI.Image.Marked.pdf - 398 KB
- UEU-Undergraduate-24009-DAFTAR PUSTAKA.Image.Marked.pdf - 484 KB
- UEU-Undergraduate-24009-LAMPIRAN.Image.Marked.pdf - 2123 KB
- UEU-Undergraduate-24009-BAB1.Image.Marked.pdf - 608 KB
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1. UEU-Undergraduate-24009-BAB2.Image.Marked.pdf - 528 KB
2. UEU-Undergraduate-24009-BAB3.Image.Marked.pdf - 624 KB
3. UEU-Undergraduate-24009-BAB4.Image.Marked.pdf - 707 KB
4. UEU-Undergraduate-24009-BAB5.Image.Marked.pdf - 282 KB
5. UEU-Undergraduate-24009-BAB6.Image.Marked.pdf - 382 KB
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