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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 18/03/2022 15:51:33 • 893 Views
ANALISIS PENGARUH KEPERCAYAAN, PROMOSI, DAN HARGA TERHADAP KEPUASAN PELANGGAN TOKOPEDIA DI WILAYAH DKI JAKARTACreated by :
PENTAS DIANTO SUHARTONO ( 20160101019 )
| Subject: | KEPERCAYAAN
PROMOSI
KEPUASAN PELANGGAN | | Alt. Subject : | TRUST
PROMOTION
CUSTOMER SATISFACTION | | Keyword: | Kepercayaan
Promosi
Harga
Kepuasan Pelanggan |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh Kepercayaan, Promosi, dan Harga terhadap Kepuasan Pelanggan. Populasi dalam penelitian ini adalah seluruh pengguna Tokopedia di wilayah DKI Jakarta. Sampel dalam penelitian ini diambil dengan menggunakan metode Purposive Sampling sebanyak 150 responden. Metode analisis yang digunakan adalah analisis regresi linear berganda untuk mengetahui pengaruh langsung dan tidak langsung antara variabel.
Hasil penelitian dalam penelitian ini menunjukkan bahwa Kepercayaan, Promosi, dan Harga secara bersama-sama berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan, Kepercayaan signifikan terhadap Kepuasan Pelanggan, Promosi berpengaruh positif terhadap kepuasan pelanggan, dan Harga berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan
| Contributor | : |
- RA NURLINDA, SE, MM.
| | Date Create | : | 18/03/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160101019 | | Collection ID | : | 20160101019 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/analisis-pengaruh-kepercayaan-promosi-dan-harga-terhadap-kepuasan-pelanggan-tokopedia-di-wilayah-dki-jakarta-24129.html
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