 |
UPT. PERPUSTAKAAN
Universitas Esa Unggul
Kampus Emas UEU - Jakarta Barat
|
|
Phone |
: |
021-5674223, ext 282 |
|
Fax |
: |
|
|
E-mail |
: |
[email protected] |
|
Website |
: |
http://library.esaunggul.ac.id
|
Support (Customer Service) :
|
|
[email protected] |
|
|
Welcome..guys!
|
Have a problem with your access?
Please, contact our technical support below:
|
LIVE SUPPORT
 Astrid Chrisafi
|
! ATTENTION !
To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently
Still Confuse?
Please read our User Guide
|
|
UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 22/03/2022 11:22:27 • 213 Views
PENGARUH PROMOSI, E-WORD OF MOUTH, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BITTERSWEET BY NAJLA (STUDI KASUS DI WILAYAH KOTA TANGERANG)Created by :
LULU KHALDA NUR FADILAH ( 20170101168 )
| Subject: | PROMOSI
KUALITAS PRODUK
KEPUTUSAN PEMBELIAN | | Alt. Subject : | PROMOTION
PRODUCT QUALITY
PURCHASE DECISION | | Keyword: | Promosi
E � Word Of Mouth
Kualitas Produk
Keputusan Pembelian. |
Description:
Penelitian ini bertujuan untuk mengetahui Pengaruh Promosi, E � Word Of Mouth, Kualitas Produk, Terhadap Keputusan Pembelian Bittersweet by Najla (Studi Kasus di Wilayah Kota Tangerang). Populasi dalam penelitian ini adalah seluruh konsumen yang pernah membeli Bittersweet by Najla dan berada di Kota Tangerang. Metode pengambilan nya melalui teknik non- probability sampling diperoleh sampel sebanyak 100 responden. Alat statistik yang yang digunakan adalah Analisis regresi linear berganda. Pengolahan data menggunakan software SPSS statistic 25.0.
Hasil penelitian ini menunjukan bahwa Promosi, E � Word Of Mouth, dan Kualitas Produk secara simultan berpengaruh positif terhadap Keputusan Pembelian pada Bittersweet by Najla. E � Word Of Mouth, Kualitas Produk berpengaruh positif secara parsial terhadap Keputusan Pembelian. Sedangkan Promosi tidak berpengaruh terhadap Keputusan Pembelian. Untuk meningkatkan Keputusan Pembelian pada Bittersweet by Najla, harus lebih memperhatikan apa apa saja yang diinginkan oleh konsumen sehingga konsumen akan lebih tertarik untuk membeli.
| Contributor | : |
- Dr. Drs. Dihin Septyanto, ME
| | Date Create | : | 22/03/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20170101168 | | Collection ID | : | 20170101168 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-promosi-eword-of-mouth-dan-kualitas-produk-terhadap-keputusan-pembelian-bittersweet-by-najla-studi-kasus-di-wilayah-kota-tangerang-24195.html
[ Free Download - Free for All ]
 UEU-Undergraduate-24195-COVER.Image.Marked.pdf - 294 KB- UEU-Undergraduate-24195-HALAMAN PENGESAHAN.Image.Marked.pdf - 319 KB
- UEU-Undergraduate-24195-HALAMAN PERSETUJUAN.Image.Marked.pdf - 604 KB
- UEU-Undergraduate-24195-HALAMAN PUBLIKASI.Image.Marked.pdf - 365 KB
- UEU-Undergraduate-24195-HALAMAN KEASLIAN.Image.Marked.pdf - 297 KB
- UEU-Undergraduate-24195-ABSTRAK.Image.Marked.pdf - 417 KB
- UEU-Undergraduate-24195-KATA PENGANTAR.Image.Marked.pdf - 406 KB
- UEU-Undergraduate-24195-DAFTAR ISI.Image.Marked.pdf - 498 KB
- UEU-Undergraduate-24195-DAFTAR PUSTAKA.Image.Marked.pdf - 584 KB
- UEU-Undergraduate-24195-LAMPIRAN.Image.Marked.pdf - 1714 KB
- UEU-Undergraduate-24195-BAB1.Image.Marked.pdf - 696 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-24195-BAB2.Image.Marked.pdf - 1007 KB
2. UEU-Undergraduate-24195-BAB3.Image.Marked.pdf - 1046 KB
3. UEU-Undergraduate-24195-BAB4.Image.Marked.pdf - 776 KB
4. UEU-Undergraduate-24195-BAB5.Image.Marked.pdf - 133 KB
5. UEU-Undergraduate-24195-BAB6.Image.Marked.pdf - 302 KB
 10 Similar Document...
No similar subject found !
10 Related Document...
No related subject found !
|
POLLINGBagaimana pendapat Anda tentang repository kami ?
      
 Visitors Today : 1
 Total Visitor : 1970152
Hits Today : 22623
Total Hits : 159446031
 Visitors Online: 1
Calculated since
16 May 2012
You are connected from 172.17.121.29
using Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
|
