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UEU » Undergraduate Theses » Broadcasting
Posted by [email protected] at 13/04/2022 13:51:29 • 1167 Views
ANALISIS INTERPRETASI PESERTA FGD (FOCUS GROUP DISCUSSION) DALAM MENGEVALUASI ISI TAYANGAN PREVIEW SINETRON BAWANG PUTIH BERKULIT MERAH DI ANTVCreated by :
ANISSA AULIA ( 20170508033 )
| Subject: | INTERPRETASI PESERTA
MENGEVALUASI
TAYANGAN PREVIEW | | Alt. Subject : | PARTICIPANT INTERPRETATION
EVALUATE
PREVIEW | | Keyword: | studi analisis resepsi
penelitian audiens
FGD (Focus Group Discussion)
Bawang Putih Berkulit Merah |
Description:
Penelitian ini berkaitan terhadap riset non-rating atau uji coba program (program testing) yang menggunakan teknik FGD (Focus Group Discussion) untuk mengetahui interpretasi responden sebagai upaya memprediksi keberhasilan program acara pada stasiun televisi. Seperti ANTV yang melibatkan 14 peserta dengan gender perempuan rentang usia 25 hingga 45 tahun. Penelitian ini bertujuan untuk mengetahui secara mendalam interpretasi peserta FGD (Focus Group Discussion) ANTV dalam memahami evaluasi isi tayangan preview sinetron Bawang Putih Berkulit Merah yang menjadi program unggulan ANTV yang memperoleh rating dan share tertinggi serta mengetahui hambatan yang dihadapi peserta FGD (Focus Group Discussion) selama kegiatan preview program berlangsung. Penelitian ini menggunakan pendekatan kualitatif dengan teori cultural studies berdasarkan pendekatan studi analisis resepsi model encode-decode Stuart Hall. Hasil penelitian ini untuk menentukan kategorisasi posisi audiens dominant reading, negotiated reading, atau oppositional reading dan hambatan yang terjadi selama proses FGD (Focus Group Discussion) berlangsung
| Contributor | : |
- Dr. FAJARINA, S.I.P, M.Si
| | Date Create | : | 13/04/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20170508033-s | | Collection ID | : | 20170508033-s |
Source :
Undergraduate Theses of Communication
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/analisis-interpretasi-peserta-fgd-focus-group-discussion-dalam-mengevaluasi-isi-tayangan-preview-sinetron-bawang-putih-berkulit-merah-di-antv-24693.html
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 UEU-Undergraduate-24693-COVER.Image.Marked.pdf - 194 KB- UEU-Undergraduate-24693-HALAMAN PENGESAHAN.Image.Marked.pdf - 237 KB
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- UEU-Undergraduate-24693-BAB1.Image.Marked.pdf - 391 KB
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