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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 10/05/2022 10:57:28 • 1065 Views
PENGARUH BRAND IMAGE, PRICE DAN ELECTRONIC WORD OF MOUNTH (EWOM) TERHADAP MINAT BELI DALAM BERLANGGANAN NETFLIXCreated by :
Muhammad Andriyan ( 20170101064 )
| Subject: | BRAND IMAGE
PRICE
MINAT BELI | | Alt. Subject : | BRAND IMAGE
PRICE
INTEREST TO BUY | | Keyword: | Brand Image
Price
Electronic Word of Mouth
dan Minat Beli |
Description:
Minat beli merupakan suatu perilaku konsumen yang menunjukkan sejauh mana
komitmennya untuk melakukan pembelian. Penelitian ini bertujuan untuk
mengetahui: pengaruh brand image, Price dan Electronic Word of Mouth terhadap
minat beli dan untuk meningkatkan minat dalam berlangganan Netflix. Populasi
dari penelitian ini menggunakan konsumen yang pernah membeli atau
menggunakan Layanan Netflix di wilayah Jabodetabek. Sampel dalam penelitian
ini diambil dengan menggunakan teknik Purposive Sampling dengan jumlah
responden sebanyak 100 responden, kuesioner yang diberikan menggunakan skala
likert 4-point. Metode analisis regresi yang digunakan adalah Weighted Least
Square. Berdasarkan hasil penelitian yang dilakukan menunjukkan bahwa brand
image berpengaruh positif dan signifikan terhadap minat beli, Price tidak
berpengaruh positif dan signifikan terhadap minat beli, Electronic Word of Mouth
berpengaruh positif dan signifikan terhadap minat beli, brand image, Price, dan
Electronic Word of Mouth bersama-sama. berpengaruh terhadap minat beli.
| Contributor | : |
- Barika, SE, MM
| | Date Create | : | 10/05/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20170101064 | | Collection ID | : | 20170101064 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-brand-image-price-dan-electronic-word-of-mounth-ewom-terhadap-minat-beli-dalam-berlangganan-netflix-25021.html
[ Free Download - Free for All ]
 UEU-Undergraduate-25021-COVER.Image.Marked.pdf - 211 KB- UEU-Undergraduate-25021-HALAMAN PENGESAHAN.Image.Marked.pdf - 228 KB
- UEU-Undergraduate-25021-HALAMAN PERSETUJUAN.Image.Marked.pdf - 210 KB
- UEU-Undergraduate-25021-HALAMAN PUBLIKASI.Image.Marked.pdf - 373 KB
- UEU-Undergraduate-25021-HALAMAN KEASLIAN.Image.Marked.pdf - 349 KB
- UEU-Undergraduate-25021-ABSTRAK.Image.Marked.pdf - 180 KB
- UEU-Undergraduate-25021-KATA PENGANTAR.Image.Marked.pdf - 384 KB
- UEU-Undergraduate-25021-DAFTAR ISI.Image.Marked.pdf - 204 KB
- UEU-Undergraduate-25021-DAFTAR REFERENSI.Image.Marked.pdf - 198 KB
- UEU-Undergraduate-25021-LAMPIRAN.Image.Marked.pdf - 1427 KB
- UEU-Undergraduate-25021-BAB1.Image.Marked.pdf - 206 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-25021-BAB2.Image.Marked.pdf - 206 KB
2. UEU-Undergraduate-25021-BAB3.Image.Marked.pdf - 225 KB
3. UEU-Undergraduate-25021-BAB4.Image.Marked.pdf - 200 KB
4. UEU-Undergraduate-25021-BAB5.Image.Marked.pdf - 223 KB
5. UEU-Undergraduate-25021-BAB6.Image.Marked.pdf - 196 KB
6. UEU-Undergraduate-25021-BAB7.Image.Marked.pdf - 186 KB
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