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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 10/05/2022 16:08:34 • 244 Views
PENGARUH HARGA, PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN JASA WEDDING ORGANIZER YUN S BEAUTY BRIDESCreated by :
Selvia Agustian Tanjung ( 20170101472 )
| Subject: | HARGA
PROMOSI
KUALITAS PELAYANAN
KEPUTUSAN PEMBELIAN | | Alt. Subject : | PRICE
PROMOTION
QUALITY OF SERVICE
PURCHASE DECISION | | Keyword: | Harga
Promosi
Kualitas pelayanan dan Keputusan pembelian jasa |
Description:
Tujuan utama dari penelitian ini adalah untuk melihat bagaimana Pengaruh Harga, Promosi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Jasa Wedding Organizer Yun�s Beauty Brides. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non probability sampling dengan metode sampel jenuh. Jumlah responden yang digunakan dalam penelitian ini berjumlah 120 responden. Metode analisis yang digunakan yaitu regresi linier berganda yang meliputi uji validitas, reliabilitas, uji t dan koefisien determinasi (R�). Hasil dan temuan dalam penelitian ini menunjukkan bahwa harga berpengaruh positif dan signifikan terhadap keputusan pembelian jasa, promosi berpengaruh positif dan signifikan terhadap keputusan pembelian jasa, kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian jasa dan harga, promosi dan kualitas pelayanan sama-sama berpengaruh positif dan signifikan terhadap keputusan pembelian jasa.
| Contributor | : |
- JUL AIDIL FADLI , S.E, B.B.A.(Hons), M.Sc
| | Date Create | : | 10/05/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20170101472 | | Collection ID | : | 20170101472 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-harga-promosi-dan-kualitas-pelayanan-terhadap-keputusan-pembelian-jasa-wedding-organizer-yun-s-beauty-brides-25038.html
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