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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 17/05/2022 10:49:14 • 326 Views
PENGARUH SYSTEM QUALITY DAN INFORMATION QUALITY TERHADAP MINAT BELI ULANG PRODUK UNIQLO MELALUI USER SATISFACTIONCreated by :
DWI RISKIYAH ( 20180101528 )
| Subject: | SYSTEM QUALITY
INFORMATION QUALITY
MINAT BELI ULANG | | Alt. Subject : | SYSTEM QUALITY
INFORMATION QUALITY
INTEREST TO PURCHASE | | Keyword: | system quality
information quality
minat beli ulang
dan user satisfaction. |
Description:
Saat ini teknologi menjadi tren, semua bidang menggunakan alat bantu teknologi. Teknologi merubah pola hidup masyarakat dari pemikiran tradisional menjadi modern. Salah satu pola hidup masyarakat yang mengalami perubahan akibat adanya teknologi adalah gaya berbelanja, saat ini masyarakat menyenangi berbelanja secara online. Selama pandemi, terjadi peningkatan minat masyarakat mengunjungi dan berbelanja secara daring atau online sehingga mendorong peningkatan nilai transaksi e-commerce.Salah satu e-commerce yang mengalami peningkatan penjualan selama pandemic adalah Uniqlo. Penelitian ini menguji pengaruh system quality dan information quality terhadap minat beli ulang dengan variabel user satisfaction sebagai variabel intervening. Data primer yang dikumpulkan menggunakan metode survei dengan cara menyebarkan kuisioner kepada responden yang menggunakan produk Uniqlo melalui aplikasi uniqlo. Kuisioner yang terkumpul sebanyak 160 responden, data tersebut kemudian diolah dengan metode path analysis. Berdasarkan hasil analisis penelitian terdapat pengaruh langsung antara system quality dan information quality terhadap user satisfaction, berikutnya terdapat pengaruh langsung system quality dan user satisfaction terhadap minat beli ulang, namun information quality tidak berpengaruh langsung terhadap minat beli ulang. Selanjutnya information quality tidak menjadi variabel intervening antara variabel system quality terhadap minat beli ulang, tetapi user satisfaction menjadi variabel intervening antara variabel information quality terhadap minat beli ulang
| Contributor | : |
- R.A Nurlinda, SE.MM
| | Date Create | : | 17/05/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20180101528 | | Collection ID | : | 20180101528 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-system-quality-dan-information-quality-terhadap-minat-beli-ulang-produk-uniqlo-melalui-user-satisfaction-25143.html
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