PENGARUH E-WORD OF MOUTH, SALES PROMOTION DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING PADA APLIKASI ZALORA

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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 18/05/2022 15:03:29 • 481 Views

PENGARUH E-WORD OF MOUTH, SALES PROMOTION DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING PADA APLIKASI ZALORA

Created by :
PUTRI DWINA KARTINI ( 20170101516 )

Subject:	PROMOSI MOTIVASI PEMBELIAN
Alt. Subject :	PROMOTION MOTIVATION BUYING
Keyword:	electronic word of mouth sales promotion hedonic shopping motivation impulse buying

Description:

This study aims to determine the effect of electronic word of mouth, sales promotion and hedonic shopping motivation on impulse buying. The population in this study used a non-probability sampling technique, namely purposive sampling, instrument testing using validity, reliability and classical assumption tests. While the method used in the research technique of Multiple Linear Regression Analysis. The results show that sales promotion, Electronic word of mouth and Hedonic shopping motivation simultaneously have a significant effect on impulse buying. Sales promotion and hedonic shopping motivation partially have a significant effect on impulse buying. While electronic word of mouth partially does not have a significant effect on impulse buying

Contributor	:	Dr. Eka Bertuah, S.E, MM
Date Create	:	18/05/2022
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Undergraduate-20170101516
Collection ID	:	20170101516

Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2022 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-eword-of-mouth-sales-promotion-dan-hedonic-shopping-motivation-terhadap-impulse-buying-pada-aplikasi-zalora-25201.html

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