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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 24/05/2022 10:41:05 • 1005 Views
PENGARUH BRAND IMAGE WORD OF MOUTH DAN HARGA TERHADAP PURCHASE INTENTION PADA KOSMETIK MAYBELLINECreated by :
ATIKA PUTRI ( 20160101088 )
| Subject: | CITRA MEREK
HARGA
PEMBELIAN | | Alt. Subject : | BRAND IMAGE
PRICE
PURCHASE | | Keyword: | Brand Image
Word Of Mouth
Harga
Purchase Intention |
Description:
Tujuan penelitian ini adalah untuk mengetahui pengaruh Brand Image, Word Of Mouth dan Harga terhadap Purchase Intention pada kosmetik Maybelline di wilayah Jakarta Barat. Populasinya adalah penduduk wanita kota Jakarta Barat yang pernah menggunakan dan mengetahui kosmetik Maybelline. Sampel yang digunakan berjumlah 100 orang responden. Analisis data yang digunakan adalah Regresi Linear Berganda dengan Purchase Intention sebagai variabel dependen, Brand Image, Word Of Mouth dan Harga sebagai variabel independen. Dengan hasil penelitian Brand Image tidak pengaruh signifikan terhadap Purchase Intention, Word Of Mouth berpengaruh positif dan signifikan terhadap Purchase Intention, kemudian Harga berpengaruh positif dan signifikan terhadap Purchase Intention.
| Contributor | : |
- Prof. Benny Gunawan, M.Sc.
| | Date Create | : | 24/05/2022 | | Type | : | Text | | Format | : | pdf | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160101088 | | Collection ID | : | 20160101088 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-brand-image-word-of-mouth-dan-harga-terhadap-purchase-intention-pada-kosmetik-maybelline-25274.html
[ Free Download - Free for All ]
 UEU-Undergraduate-25274-COVER.Image.Marked.pdf - 229 KB- UEU-Undergraduate-25274-HALAMAN PERSETUJUAN.Image.Marked.pdf - 274 KB
- UEU-Undergraduate-25274-HALAMAN KEASLIAN.Image.Marked.pdf - 267 KB
- UEU-Undergraduate-25274-HALAMAN PENGESAHAN.Image.Marked.pdf - 345 KB
- UEU-Undergraduate-25274-KATA PENGANTAR.Image.Marked.pdf - 399 KB
- UEU-Undergraduate-25274-HALAMAN PUBLIKASI.Image.Marked.pdf - 340 KB
- UEU-Undergraduate-25274-ABSTRAK.Image.Marked.pdf - 259 KB
- UEU-Undergraduate-25274-DAFTAR ISI, TABEL, DAN GAMBAR.Image.Marked.pdf - 275 KB
- UEU-Undergraduate-25274-DAFTAR PUSTAKA.Image.Marked.pdf - 301 KB
- UEU-Undergraduate-25274-LAMPIRAN.Image.Marked.pdf - 2592 KB
- UEU-Undergraduate-25274-BAB1.Image.Marked.pdf - 373 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-25274-BAB2.Image.Marked.pdf - 493 KB
2. UEU-Undergraduate-25274-BAB3.Image.Marked.pdf - 494 KB
3. UEU-Undergraduate-25274-BAB4.Image.Marked.pdf - 598 KB
4. UEU-Undergraduate-25274-BAB5.Image.Marked.pdf - 284 KB
5. UEU-Undergraduate-25274-BAB6.Image.Marked.pdf - 278 KB
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