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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 18/07/2023 11:34:10 • 348 Views
CITRA DIRI PADA PERSONAL BRANDING
AKUN TIK TOK JESSNOLIMIT999Created by :
Ardi Afdullah ( 20180502174 )
| Subject: | TIK TOK
PERSONAL BRANDING
JESSNOLIMIT999 | | Alt. Subject : | TIK TOK
PERSONAL BRANDING
JESSNOLIMIT999 | | Keyword: | TikTok
personal branding
jessnolimit999 |
Description:
TikTok merupakan aplikasi yang memungkinkan penggunanya untuk berbagi video pendek dan bagi influencer dapat digunakan untuk membentuk personal branding. Fokus penelitian adalah untuk mengetahui konsep diri pada personal branding yang dibangun akun TikTok Jessnolimit999. Metode penelitian adalah studi kasus dengan obyek penelitian akun TikTok jessnolimit999. Data dikumpulkan melalui wawancara dengan Google Form pada akun followers serta obervasi dan dokumentasi pada akun @jessnolimit999. Teknik analisis data secara deskriptif kualitatif. Hasil penelitian menunjukkan bahwa Jessnolimit999 membangun branding dengan cara mengemas konten video yang diunggah di TikTok, setidaknya ada 6 citra jessnolimit999: permain game online Mobile Legends handal; akun jessnolimit999 sebagai media penyiaran; pribadi yang lucu; suka berbagi give away berupa smartphone dan laptop; pribadi yang sayang adik; dan mengeksplor kemampuan. Proses personal branding yang dilalui oleh jessnolimit999 sesuai dengan 8 konsep pembentukan personal branding yaitu: The Law of Specialization), The Law of Leadership, The Law of Personality, The Law of Distinctiveness, The Law of Visibility, The Law of Unity, The Law of Persistence, dan The Law of Goodwill. Penerapan konsep personal branding jessnolimit999 dapat berjalan dengan baik karena dapat mengendalikan dan mengatur persepsi orang lain sehingga dapat membangun personal branding yang tepat
| Contributor | : |
- Dr. Ayu Larasati, S.Sos, M.Si
| | Date Create | : | 18/07/2023 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20180502174 | | Collection ID | : | 20180502174 |
Source :
Undergraduate Theses of Communication
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2023 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/citra-diri-pada-personal-branding-akun-tik-tok-jessnolimit999-29200.html
[ Free Download - Free for All ]
 UEU-Undergraduate-29200-COVER.Image.Marked.pdf - 2064 KB- UEU-Undergraduate-29200-HALAMAN PENGESAHAN.Image.Marked.pdf - 327 KB
- UEU-Undergraduate-29200-HALAMAN PERSETUJUAN.Image.Marked.pdf - 445 KB
- UEU-Undergraduate-29200-ABSTRAK.Image.Marked.pdf - 2064 KB
- UEU-Undergraduate-29200-KATA PENGANTAR.Image.Marked.pdf - 2064 KB
- UEU-Undergraduate-29200-DAFTAR ISI.Image.Marked.pdf - 2064 KB
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- UEU-Undergraduate-29200-BAB1.Image.Marked.pdf - 2064 KB
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1. UEU-Undergraduate-29200-BAB2.Image.Marked.pdf - 2070 KB
2. UEU-Undergraduate-29200-BAB3.Image.Marked.pdf - 2067 KB
3. UEU-Undergraduate-29200-BAB4.Image.Marked.pdf - 2072 KB
4. UEU-Undergraduate-29200-BAB5.Image.Marked.pdf - 2066 KB
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