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UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 05/09/2014 12:36:39 • 1538 Views
HUBUNGAN KARAKTERISTIK AGNES MONICA SEBAGAI SELEBRITI ENDORSER TERHADAP TINGKAT KEYAKINAN ANGGOTA KOMUNITAS GOOD LIFE SOCIETY PADA ISI IKLAN TV FRESHCARECreated by :
MELDAWATI ( 2010-51-003 )
Subject: | Hubungan Karakteristik Agnes Monica Sebagai Selebriti Endorser Terhadap Tingkat Keyakinan Anggota Komunitas Good Life Society Pada Isi Iklan TV FreshCare | Alt. Subject : | Hubungan Karakteristik Agnes Monica Sebagai Selebriti Endorser Terhadap Tingkat Keyakinan Anggota Komunitas Good Life Society Pada Isi Iklan TV FreshCare | Keyword: | Karakteristik selebriti endorser keyakinan hubungan |
Description:
Penelitian ini bertujuan untuk mengetahui sejauh mana hubungan karakteristik Agnes Monica sebagai selebriti endorser dengan tingkat keyakinan anggota komunitas good life society pada isi iklan tv freshcare. Hasil penelitian memberikan gambaran bahwa karakteristik credibility yang menunjukkan korelasi kuat (r=0,429) dengan tingkat keyakinan anggota komunitas good life society. Bila karakteristik credibility tinggi maka tingkat keyakinan anggota komunitas good life society tinggi. Dengan demikian dapat disimpulkan kredibilitas endorser berhubungan erat dengan tingkat keyakinan. Kepada selebriti endorser perlu tetap menjaga agar kredibilitas tetap baik untuk mempertahankan kayakinan masyarakat yang tinggi.
Date Create | : | 05/09/2014 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-undergraduid_2010-51-003 | Collection ID | : | undergraduid_2010-51-003 |
Source : Undergraduate these comunnication of faculty
Relation Collection: Universitas Esa Unggul
Coverage : Sivitas Akademika Universitas Esa Unggul
Rights : copyright2014@esaunggul
Publication URL : https://digilib.esaunggul.ac.id/hubungan-karakteristik-agnes-monica-sebagai-selebriti-endorser-terhadap-tingkat-keyakinan-anggota-komunitas-good-life-society-pada-isi-iklan-tv-freshcare-3006.html
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1. UEU-Undergraduate-3006-BABI.pdf - 29 KB 2. UEU-Undergraduate-3006-BABII.pdf - 31 KB 3. UEU-Undergraduate-3006-BABIII.pdf - 110 KB 4. UEU-Undergraduate-3006-BABIV.pdf - 32 KB 5. UEU-Undergraduate-3006-BABV.pdf - 32 KB 6. UEU-Undergraduate-3006-BABIV45.pdf - 406 KB 7. UEU-Undergraduate-3006-BABV70-71.pdf - 36 KB
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