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UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 28/03/2024 14:08:03 • 174 Views
STRATEGI CUSTOMER REALTIONS MANAGEMENT DALAM MEMPERTAHANKAN LOYALITAS NASABAH PT BANK PERMATA, TBK CABANG HARMONI PLAZACreated by :
SYAFINAH ZAKHRA ( 201252103 )
Subject: | Customer Relations Management Bank Permata Loyalitas Nasabah | Alt. Subject : | Customer Relations Management Bank Permata Customer Loyalty | Keyword: | Strategi Customer Relations Management Loyalitas Loyalitas Nasabah |
Description:
Penelitian bertujuan untuk mengetahui Strategi Customer Relations Management dalam mempertahankan loyalitas nasabah yang dijalankan oleh Bank Permata Cabang Harmoni Plaza. Penelitian yang digunakan dalam penelitian kualitatif dengan pendekatan studi kasus tipe 2. Jumlah key informan dalam penelitian ini sejumlah 2 orang yang terdiri dari | staff customer service, dan 1 staff branch manager. Jumlah informan dalam penelitian ini sebanyak 3 orang peserta yang dalam mempertahankan loyalitas di Bank Permata Cabang Harmoni Plaza. Teknik penggumpulan data dengan melalui wawancara mendalam, observasi non partisipan dan melalui dokumentasi. Dalam mempertahankan loyalitas nasabah di PT Bank Permata Tbk Cabang Harmoni Plaza. Hasil penelitian ini menunjukan strategi Customer Relations Management dalam mempertahankan loyalitas nasabah dengan cara memberikan pelayanan yang Service Excellence dan memberikan informasi produk yang sesuai dengan kebutuhan nasabah. sangat penting untuk mendapatkan kepuasan nasabah sehingga memperoleh tanggapan yang positif dan citra perusahaan dimata nasabahnya semakin baik. Sehingga Bank Permata Cabang Harmoni Plaza dapat terus mempertahankan eksistensinya didalam persaingan dunia perbankan.
Contributor | : |
- Dr. Fajarina, S.I.P. M.Si
| Date Create | : | 28/03/2024 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-201252103 | Collection ID | : | 201252103 |
Source : Undergraduate Theses of Public Relation
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Unversitas Esa Unggul
Rights : @2024 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/strategi-customer-realtions-management-dalam-mempertahankan-loyalitas-nasabah-pt-bank-permata-tbk-cabang-harmoni-plaza-33479.html
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- UEU-Undergraduate-33479-COVER.pdf - 265 KB
- UEU-Undergraduate-33479-HALAMAN PERSETUJUAN.pdf - 661 KB
- UEU-Undergraduate-33479-HALAMAN PENGESAHAN.pdf - 860 KB
- UEU-Undergraduate-33479-HALAMAN PERNYATAAN KEASLIAN.pdf - 896 KB
- UEU-Undergraduate-33479-ABSTRAK.pdf - 2221 KB
- UEU-Undergraduate-33479-UCAPANA TERIMAKASIH.pdf - 1417 KB
- UEU-Undergraduate-33479-DAFTAR ISI.pdf - 2035 KB
- UEU-Undergraduate-33479-DAFTAR PUSTAKA.pdf - 520 KB
- UEU-Undergraduate-33479-DOKUMENTASI.pdf - 3064 KB
- UEU-Undergraduate-33479-BAB1.pdf - 5676 KB
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1. UEU-Undergraduate-33479-BAB2.pdf - 3358 KB 2. UEU-Undergraduate-33479-BAB3.pdf - 526 KB 3. UEU-Undergraduate-33479-BAB4.pdf - 1011 KB 4. UEU-Undergraduate-33479-BAB5.pdf - 597 KB 5. UEU-Undergraduate-33479-BAB6.pdf - 314 KB
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