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UEU » Journal » Manajemen
Posted by [email protected] at 31/07/2024 22:48:59 • 89 Views
PENGARUH LUXURY BRAND PERCEPTION, SOCIAL INFLUENCE, BRAND PERSONALITY DAN COUNTRY OF ORIGIN TERHADAP PURCHASE INTENTION PADA PERUSAHAAN FAST FASHION DI INDONESIACreated by :
Alfina Dwi Juniarti ( 20190101349 )
Rojuaniah (0302076701)
| Subject: | GENERASI MILENIAL
INDUSTRI FASHION
PEMASARAN | | Alt. Subject : | MILLENNIAL GENERATION
FASHION INDUSTRY
MARKETING | | Keyword: | Luxury Brand Perception
Social Influence
Brand Personality
Country of Origin and Purchase Intention |
| Date Create | : | 31/07/2024 | | Type | : | Text | | Format | : | pdf | | Language | : | Indonesian | | Identifier | : | UEU-Journal-11_5134 | | Collection ID | : | 11_5134 |
Source :
Manajemen Kreatif Jurnal, Vol. 2, Issue 1, Januari 2024, pp: 86-105
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Unversitas Esa Unggul
Rights :
@2024 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-luxury-brand-perception-social-influence-brand-personality-dan-country-of-origin-terhadap-purchase-intention-pada-perusahaan-fast-fashion-di-indonesia-34528.html
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[ Link of Contents]
- Manajemen Kreatif Jurnal
https://ejurnal.stie-trianandra.ac.id/index.php/makreju/article/view/2613/2038
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