PERAN MEDIA SOSIAL TIKTOK DAN KREDIBILITAS INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN MELALUI EKUITAS MEREK PADA PRODUK ERIGO

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UEU » Journal » Manajemen
Posted by [email protected] at 29/01/2025 18:12:18 • 22 Views

PERAN MEDIA SOSIAL TIKTOK DAN KREDIBILITAS INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN MELALUI EKUITAS MEREK PADA PRODUK ERIGO

Created by :
Fauzi Dermawan Tutupoho ( 20200101066 )
Ferryal Abadi (0318087805)

Subject:	PEMASARAN DIGITAL PERILAKU KONSUMEN PEMBELIAN
Alt. Subject :	DIGITAL MARKETING CONSUMER BEHAVIOR PURCHASE
Keyword:	Social Media Influencer Credibility Brand Equity Purchasing Decisions TikTok Students Marketing Erigo

Date Create	:	29/01/2025
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Journal-11_5450
Collection ID	:	11_5450

Source :
Profit: Jurnal Manajemen, Bisnis Dan Akuntansi, Vol. 3, Issue 2, Mei 2024, pp: 178-193

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2025 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/peran-media-sosial-tiktok-dan-kredibilitas-influencer-terhadap-keputusan-pembelian-melalui-ekuitas-merek-pada-produk-erigo-36895.html

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