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UEU » Master Theses » Magister Manajemen
Posted by [email protected] at 07/01/2015 14:25:59  •  1075 Views


FAKTOR-FAKTOR LOYALITAS PENGGUNA APLIKASI BLACKBERRY MESSENGER DAN WHATSAPP

Created by :
HIDA KRISMAWAN ( 2012-01-009 )



SubjectFAKTOR-FAKTOR LOYALITAS PENGGUNA APLIKASI BLACKBERRY MESSENGER DAN WHATSAPP
Alt. Subject FAKTOR-FAKTOR LOYALITAS PENGGUNA APLIKASI BLACKBERRY MESSENGER DAN WHATSAPP
KeywordFAKTOR-FAKTOR LOYALITAS PENGGUNA APLIKASI BLACKBERRY MESSENGER DAN WHATSAPP

Description:

Aplikasi Blackberry Messenger dan Whatsapp merupakan aplikasi yang bergerak di bidang jasa instant Messanging yang menjadi trend berkomunikasi saat ini. Penelitian ini bertujuan untuk menganalisis keterkaitan beberapa faktor branding (Brand Image, Brand Trust, dan Brand Affect) dengan Brand Loyalty pengguna aplikasi Blackbery Messenger dan Whatsapp. Analisis yang digunakan adalah analisis regresi linier berganda dengan menggunakan program Statistical Package for Social Studies (SPSS) versi 22.0 for Windows

Date Create:07/01/2015
Type:Text
Format:pdf
Language:Indonesian
Identifier:UEU-Master-undergraduate_2012-01-009
Collection ID:undergraduate_2012-01-009


Source :
magister these management of faculty

Relation Collection:
Universitas Esa Unggul

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
copyright2014_Library@esaunggul


Publication URL :
https://digilib.esaunggul.ac.id/faktorfaktor-loyalitas-pengguna-aplikasi-blackberry-messenger-dan-whatsapp-4617.html




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  3. UEU-Master-4617-BAB 3-fix.doc - 114 KB
  4. UEU-Master-4617-BAB 4-fix.doc - 360 KB
  5. UEU-Master-4617-COVER-fix.doc - 54 KB

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APLIKASI , BLACKBERRY , DAN , FAKTOR-FAKTOR , FAKTOR-FAKTOR LOYALITAS PENGGUNA APLIKASI BLACKBERRY MESSENGER DAN WHATSAPP , LOYALITAS , MESSENGER , PENGGUNA , WHATSAPP



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