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UEU » Master Theses » Magister Manajemen Posted by [email protected] at 07/01/2015 14:25:59 • 1075 Views
FAKTOR-FAKTOR LOYALITAS PENGGUNA APLIKASI
BLACKBERRY MESSENGER DAN WHATSAPPCreated by :
HIDA KRISMAWAN ( 2012-01-009 )
Subject: | FAKTOR-FAKTOR LOYALITAS PENGGUNA APLIKASI
BLACKBERRY MESSENGER DAN WHATSAPP
| Alt. Subject : | FAKTOR-FAKTOR LOYALITAS PENGGUNA APLIKASI
BLACKBERRY MESSENGER DAN WHATSAPP
| Keyword: | FAKTOR-FAKTOR LOYALITAS PENGGUNA APLIKASI
BLACKBERRY MESSENGER DAN WHATSAPP
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Description:
Aplikasi Blackberry Messenger dan Whatsapp merupakan aplikasi yang bergerak di bidang jasa instant Messanging yang menjadi trend berkomunikasi saat ini. Penelitian ini bertujuan untuk menganalisis keterkaitan beberapa faktor branding (Brand Image, Brand Trust, dan Brand Affect) dengan Brand Loyalty pengguna aplikasi Blackbery Messenger dan Whatsapp. Analisis yang digunakan adalah analisis regresi linier berganda dengan menggunakan program Statistical Package for Social Studies (SPSS) versi 22.0 for Windows
Date Create | : | 07/01/2015 | Type | : | Text | Format | : | pdf | Language | : | Indonesian | Identifier | : | UEU-Master-undergraduate_2012-01-009 | Collection ID | : | undergraduate_2012-01-009 |
Source : magister these management of faculty
Relation Collection: Universitas Esa Unggul
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : copyright2014_Library@esaunggul
Publication URL : https://digilib.esaunggul.ac.id/faktorfaktor-loyalitas-pengguna-aplikasi-blackberry-messenger-dan-whatsapp-4617.html
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