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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 02/10/2013 11:26:14 • 3047 Views
ANALISIS RESPON KONSUMEN TERHADAP MEDIA IKLAN MOTOR HONDA DI TANGERANGCreated by :
Denny Sukamdani Adha Saputra ( 2009-11-032 )
| Subject: | ANALISIS RESPON KONSUMEN TERHADAP MEDIA IKLAN MOTOR | | Alt. Subject : | ANALISIS RESPON KONSUMEN TERHADAP MEDIA IKLAN MOTOR | | Keyword: | respon konsumen terhadap media iklan motor |
Description:
Penelitianinibertujuanuntukmenganalisisresponkonsume
nterhadapefektifitas program promosidansosialisasimotor honda yang
dilaksanakanoleh PT Astra Honda Motor yang
merupakankebijakankorporasidalamhalmencariataumendapatkanalternatif programprogram
sosialisasidalamrangkapromosidanpengenalanprodukkepadamasyarakat
yang paling efektif.
Metodepenelitianmenggunakananalisis Customer Response Index
denganmetodetersebutsemakinbesarpersentase CRI
semakinefektifdansebaliknyasemakinkecilpersentase CRI makasemakintidakefektif
media iklan yang digunakan.Persentase media iklantelevisisebesar87,5%, radio
66,65%, suratkabar77,4%, internet50% danterakhir media lain 55,54%.
Dari 5 (lima) indikator dimensi efektifitas yang
awareness, comprehend, interest, intention dan
action. Hasilnya menunjukkan bahwa semua media iklan yang
digunakan sudah efektif dan media iklan yang paling efektif dari yang
diguanakan adalah media televisi.Dan yang paling
banyak tingkat kehilangan respon konsumen adalah media internet.
| Contributor | : |
- R.A Nurlinda, SE, MM
| | Date Create | : | 02/10/2013 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-2009-11-032 | | Collection ID | : | 2009-11-032 |
Source :
Perpustakaan Esa Unggul
Relation Collection:
Universitas Esa Unggul
Coverage :
Sivitas Akademika Universitas Esa Unggul
Rights :
Copyright @2013 by UEU Library
Publication URL :
https://digilib.esaunggul.ac.id/analisis-respon-konsumen-terhadap-media-iklan-motor-honda-di-tangerang-822.html
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 UEU-Undergraduate-822-COVER.pdf - 31 KB- UEU-Undergraduate-822-ABSTRAKSI.pdf - 25 KB
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- UEU-Undergraduate-822-LEMBAR PERSETUJUAN.pdf - 112 KB
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- UEU-Undergraduate-822-BAB I.pdf - 76 KB
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1. UEU-Undergraduate-822-BAB II.pdf - 150 KB
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4. UEU-Undergraduate-822-BAB V.pdf - 104 KB
5. UEU-Undergraduate-822-BAB VI.pdf - 26 KB
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