MARKETING PLANNING PINEAPPLE DRINK INNOVATION OF SUBANG HONEY PINEAPPLE PROCESSED DRINK

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UEU » Journal » Magister Manajemen
Posted by [email protected] at 23/03/2022 11:42:33 • 304 Views

MARKETING PLANNING PINEAPPLE DRINK INNOVATION OF SUBANG HONEY PINEAPPLE PROCESSED DRINK

Created by :
Bea Kahfi Arini ( 20190103043 )
Rhian Indradewa, Tantri Yanur Rahmat Syah, Ketut Sunaryanto

Subject:	PERENCANAAN PEMASARAN PRODUK MINUMAN
Alt. Subject :	PLANNING MARKETING DRINK PRODUCTS
Keyword:	Marketing planning Innovation Pineapple drink

Description:

Background - The people�s need is for healthy, fresh, safe, and very high-quality drinks. PT Limatra designs and manages the pineapple beverage product business with various variants. PT Limatra provides pineapple juice product that are packaged from pineapple essence close to 100% without the addition of preservatives. With 100% pineapple juice content, of course, it has a high vitamin C content as well. With Ultra High Temperature (UHT) technology in the service industry and the use of aseptic paper packs, it can produce good quality fruit juice products, maintain fruit freshness, and have relatively long product durability. By looking at consumer needs, PT Limatra provides solution, namely : (1) providing pineapple juice products with variants of flavors (a mixture of apple, mango, and orange); (2) providing pineapple juice products using aseptic paper pack packaging technology; (3) use UHT technology to maintain product freshness and durability; (4) product that provide 100% pure fruit juice with no added formula. To run a business, really requires sales planning. This journal will direct sales planning regarding target consumers, terget markets, and about sales targets that will ensure this business is sustainable. Method � Using STP and 7P�S marketing mix. Result � The results of this analysis can help business marketing strategies in the packaged fruit juice beverage industry.

Date Create	:	23/03/2022
Type	:	Text
Format	:	pdf
Language	:	English
Identifier	:	UEU-Journal-11_2495
Collection ID	:	11_2495

Source :
International Journal of Research and Review Vol.8; Issue: 9; September 2021

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2022 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/marketing-planning-pineapple-drink-innovation-of-subang-honey-pineapple-processed-drink-24260.html

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