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UEU » Research Report » Manajemen
Posted by [email protected] at 19/02/2019 11:19:55  •  395 Views


MODEL CONSUMER PREFERENCES TERHADAP SHOPPING BEHAVIOR SECARA OFFLINE DAN ONLINE PADA RETAIL BUSINESS

Created by :
R.A. Nurlinda, SE, MM ( 0324047005 )
DR. Eka Bertuah, SE, MM   Ir. Ritta Setiyati. MM



SubjectBELANJA
ONLINE
OFFLINE
Alt. Subject CONSUMER BEHAVIOR
RETAIL
KeywordRetail mix
Brand image

Description:

Penelitian ini bertujuan untuk membentuk model consumer preferences dalam pemilihan shopping behavior secara Offline dan Online pada bisnis retail. Penelitian ini diawali dengan mendeteksi faktor-faktor retail mix dan brand image dalam membentuk consumer preferencedengan menggunakan analisis faktor. Tahap selanjutnya melihat kecenderungan shoppingbehavior secara offline dan online dengan menggunakan analisis faktor, yang dilanjutkan dengan Multivariate Dicriminant Analysis (MDA). Pada tahun kedua, dilakukan pengembangan model consumer preferences atas shopping behavior secara offline atau onlineyang terpilih dari hasil penelitian tahun pertama, untuk kemudian diterapkan berdasarkan jenisretail (specialty store, department store dan swalayan). Adapun analisis yang digunakan adalah menggunakan Structural Equation Model (SEM). Rancangan penelitian bersifat kausalitas eksplanatoris. Metode pengumpulan datamenggunakan survei. Jenis data adalah data primer berbentuk persepsi konsumen yangberbelanja pada retail business offline dan online.

Date Create:19/02/2019
Type:Text
Format:pdf
Language:Indonesian
Identifier:UEU-Research-16_0253
Collection ID:16_0253


Source :
LAPORAN PENELITIAN DASAR UNGGULAN

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2019 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/model-consumer-preferences-terhadapshopping-behavior-secara-offline-dan-online-pada-retail-business-12391.html




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Brand , Brand image , Retail , Retail mix , image , mix



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