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UEU » Journal » Jurnalistik
Posted by [email protected] at 16/02/2021 22:37:53  •  531 Views


PEMBUATAN VIDEO KAMPANYE INFORMASI KEPADA MASYARAKAT "RESAH KARENA PHK? AYO BISNIS AJA!"

Created by :
Fajarina ( 0305127704 )
Euis Nurul Bahriyah



SubjectVIDEO
KAMPANYE
Alt. Subject CAMPAIGN
PANDEMIC
KeywordCOVID-19

Description:

Campaign atau kampanye mendidik dalam bentuk video edukasi berdurasi singkat melalui media sosial seperti Youtube menjadi marak dilakukan oleh banyak orang. Resah Karena PHK? Ayo Bisnis Aja! merupakan judul dari video campaign yang diusung sebagai Informasi Kepada Masyarakat Yang Terdampak PHK dikarenakan kondisi pandemi covid 19 saat ini yang dialami masyarakat seluruh dunia termasuk Indonesia, membuat Pemerintah memutuskan untuk mengLockdown seluruh kegiatan di luar rumah termasuk menuntut ilmu di lembaga pendidikan dan bekerja di perkantoran. Hal ini menjadikan banyak karyawan yang dirumahkan. Dampak yang terjadi karena banyak karyawan dirumahkan secara tidak langsung membuat kegiatan perusahaan terhenti beroperasi khususnya bagian manufaktur, industri dan lain-lain. Hal ini membuat banyak perusahaan terpaksa harus memberhentikan sebagian karyawannya karena tidak sanggup membayar gaji atau upah karyawan yang tidak sebanding dengan pemasukan perusahaan selama pandemi. Bahkan banyak perusahaan terpaksa menutup usahanya dan ini pun membuat seluruh karyawannya mengalami PHK (Pemutusan Hubungan Kerja). Kampanye video edukasi ini merupakan video yang dirancang untuk kepentingan masyarakat. Tujuannya tidak lain untuk menyemangati para karyawan yang terkena PHK untuk mulai beralih memikirkan alternatif usaha dengan berbisnis. Video singkat ini menginformasikan contoh jenis usaha yang bisa dilakukan para karyawan yang terkena PHK lengkap dengan pengalaman langsung beberapa orang karyawan yang terkena PHK yang cukup berhasil berusaha sendiri serta sedikit tips dan trik dari seorang konsultan keuangan yang cukup berguna bagi pebisnis pemula.


Alt. Description

Campaigns or educational campaigns in the form of short educational videos through social media such as Youtube are becoming increasingly popular among many people. Worried Because of Layoffs? Come on Business! is the title of the video campaign which is carried as Information to People Affected by Layoffs due to the current Covid 19 pandemic conditions experienced by people around the world including Indonesia, making the Government decide to lock down all activities outside the home including studying at educational institutions and working in an office. This makes many employees at home. The impact that occurs because many employees are at home indirectly causes the companys activities to stop operating, especially in manufacturing, industry and others. This has forced many companies to have to lay off some of their employees because they are unable to pay employees salaries or wages that are not proportional to company income during the pandemic. In fact, many companies have been forced to close their businesses and this has resulted in layoffs (Termination of Employment). This educational video campaign is a video designed for the benefit of the community. The aim is none other than to encourage employees affected by layoffs to start thinking about business alternatives to doing business. This short video provides an example of the types of business laid-off employees can do, complete with first-hand experience of several laid-off employees who are quite successful in trying on their own as well as a few tips and tricks from a financial consultant that are quite useful for novice businessmen.

Date Create:16/02/2021
Type:Text
Format:pdf
Language:Indonesian
Identifier:UEU-Journal-11_0839
Collection ID:11_0839


Source :
Jurnal Abdimas Volume 7 Nomor 2, Januari 2021

Relation Collection:
Civitas Akademika Universitas Esa Unggul

Coverage :
Fakultas Ilmu Komunikasi

Rights :
@2021 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pembuatan-video-kampanye-informasi-kepada-masyarakat-resah-karena-phk-ayo-bisnis-aja-18261.html




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