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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 11/11/2019 14:04:41 • 313 Views
PENGARUH CITRA MEREK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN LIPSTICK ORIFLAME (STUDI KASUS : ORIFLAME CABANG DAAN MOGOT)Created by :
PUTRI WULANDARI ( 201311337 )
| Subject: | PROMOSI
PEMASARAN
PENJUALAN | | Alt. Subject : | PROMOTION
MARKETING
SALES | | Keyword: | MEREK
HARGA
PEMBELIAN |
Description:
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh citra merek, harga dan promosi terhadap keputusan pembelian lipstick Oriflame. Selanjutnya, penelitian ini juga bertujuan untuk menganalisis faktor yang dominan pengaruhnya terhadap keputusan pembelian lipstick Oriflame.
Metode purposive sampling adalah teknik sampling yang digunakan dengan jumlah sampel sebanyak 100 responden. Teknik analisis data yang digunakan adalah regresi linier berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian ini menunjukkan bahwa citra merek, harga dan promosi berpengaruh terhadap keputusan pembelian secara bersama-sama citra merek,
harga dan promosi. Harga berpengaruh paling dominan terhadap keputusan
pembelian.
| Contributor | : |
- Dr. Ir. Rojuaniah,MM.
| | Date Create | : | 11/11/2019 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201311337 | | Collection ID | : | 201311337 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2019
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-citra-merek-harga-dan-promosi-terhadap-keputusan-pembelian-lipstick-oriflame-studi-kasus--oriflame-cabang-daan-mogot-13744.html
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 UEU-Undergraduate-13744-COVER.Image.Marked.pdf - 214 KB- UEU-Undergraduate-13744-LEMBAR PERNYATAAN.Image.Marked.pdf - 282 KB
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- UEU-Undergraduate-13744-LEMBAR PERSETUJUAN.Image.Marked.pdf - 360 KB
- UEU-Undergraduate-13744-ABSTRAK.Image.Marked.pdf - 211 KB
- UEU-Undergraduate-13744-KATA PENGANTAR.Image.Marked.pdf - 409 KB
- UEU-Undergraduate-13744-DAFTAR ISI.Image.Marked.pdf - 295 KB
- UEU-Undergraduate-13744-DAFTAR PUSTAKA.Image.Marked.pdf - 288 KB
- UEU-Undergraduate-13744-LAMPIRAN.Image.Marked.pdf - 1164 KB
- UEU-Undergraduate-13744-BAB1.Image.Marked.pdf - 374 KB
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1. UEU-Undergraduate-13744-BAB2.Image.Marked.pdf - 358 KB
2. UEU-Undergraduate-13744-BAB3.Image.Marked.pdf - 338 KB
3. UEU-Undergraduate-13744-BAB4.Image.Marked.pdf - 403 KB
4. UEU-Undergraduate-13744-BAB5.Image.Marked.pdf - 219 KB
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