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UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 07/10/2020 10:38:41 • 641 Views
STRATEGI PUBLIC RELATIONS PT
CRESCENDA SUKSES PERDANA DALAM
MENINGKATKAN BRAND AWARENESS
BLACK CAMPAIGN COFFEECreated by :
SITI ROHMAH ( 20160502150 )
Subject: | HUBUNGAN MASYARAKAT | Alt. Subject : | PUBLIC RELATIONS | Keyword: | BLACK CAMPAIGN STRATEGI PR PROMOSI |
Description:
Black Campaign Coffee sebagai salah satu coffee shop di kawasan Kuliner
Pasar Lama Tangerang sejak 2016, banyaknya pesaing yang membuka kedai
coffee lainnya yang lebih kekinian dan hits di kawasan Kuliner Pasar Lama.
Tujuan dari penelitian ini adalah untuk mengetahui bagaimana strategi Public
Relations PT Crescenda Sukses Perdana dalam meningkatkan brand awareness
Black Campaign Coffee serta mengetahui hambatan yang dihadapi Public
Relations PT Crescenda Sukses Perdana dalam meningkatkan brand awareness
Black Campaign Coffee. Metode penelitian yang digunakan adalah penelitian
deskriptif kualitatif dengan menggunakan metode studi kasus Tipe 2 (dua) yaitu
Desain Kasus Tunggal dan Multi Kasus Analisis. Hasil penelitiannya PT
Crescenda Sukses Perdana memiliki strategi Public Relations dalam
meningkatkan brand awareness Black Campaign Coffee yaitu melalu proses Fact
Finding, Planning, Communication, dan Evaluation. Secara keseluruhan sudah
dilakukan atau dilaksanakan dengan baik oleh Public Relations dari PT Crescenda
Sukses Perdana untuk memperkenalkan dan menyadarkan ke public adanya Black
Campaign Coffee dengan dan menggunakan media sosial seperti Instagram,
Facebook, Google Business. Public Relations ini memiliki peran yang penting
untuk mengsukseskan strategi yang telah dibuat untuk membuat publik menyadari
akan adanya Black Campaign Coffee.
Contributor | : |
- Dr. Fajarina, SIP., M.Si
| Date Create | : | 07/10/2020 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-20160502150 | Collection ID | : | 20160502150 |
Source : Undergraduate Theses of Communication
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2020 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/strategi-public-relations-ptcrescenda-sukses-perdana-dalammeningkatkan-brand-awarenessblack-campaign-coffee-16870.html
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