THE MODERATING EFFECTS OF RISK
AND SUBJECTIVE NORM PERCEPTION
TOWARDS CONSUMERS� TRUST AND
ONLINE PURCHASE INTENTION

UPT. PERPUSTAKAAN Universitas Esa Unggul Kampus Emas UEU - Jakarta Barat
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UEU » Journal » Magister Manajemen
Posted by [email protected] at 21/11/2020 11:49:09 • 405 Views

THE MODERATING EFFECTS OF RISK AND SUBJECTIVE NORM PERCEPTION TOWARDS CONSUMERS� TRUST AND ONLINE PURCHASE INTENTION

Created by :
Tantri Yanuar Rahmat Syah ( None )
Ria Monika Munthe Dedy Dewanto

Subject:	STRATEGI PEMASARAN
Alt. Subject :	MARKETING STRATEGY
Keyword:	ONLINE E-COMMERCE INTERNET RISK ONLINE PURCHASE

Description:

This study was intended to examine the moderating effects of risk and subjective norm perception towards consumers� trust and consumers� online purchase intention on the purchasing of online products that belong to body care category. The samples in this study were 120 students of Universitas Esa Unggul who had made online purchase of the products that belong to body care category. The method used in this study was the non-hierarchical Anova or Cell Means method on which the values of the samples were calculated by using computer software. The results of this study showed that consumers trust affected online purchase intention of the products within body care category with a significance value of 0.000. This study also found that moderating effect of risk towards consumers� trust and online purchase intention had a significance value of 0.032.

Contributor	:	Roeshartono Roespinoedji
Date Create	:	21/11/2020
Type	:	Text
Format	:	PDF
Language	:	Indonesian
Identifier	:	UEU-Journal-11_0598
Collection ID	:	11_0598

Source :
International Journal of Psychological Rehabilitation, Vol.24, Issue 01, 2020

Relation Collection:
Fakultas Ilmu Komputer

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2020 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/the-moderating-effects-of-riskand-subjective-norm-perceptiontowards-consumers-trust-andonline-purchase-intention-17347.html

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