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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 21/12/2013 16:51:50 • 1478 Views
EFEKTIFITAS MEDIA PERIKLANAN BUY ONE GET ONE PRODUK �FRAPPUCCINO BLENDED COFFEE DAN FRAPPUCCINO BLENDED CREAM� STARBUCKS COFFEE MALL TAMAN ANGGREK APRIL 2011Created by :
HENDRY TOMAN JOVAN ( 2006-51-023 )
| Subject: | Efektifitas Media Periklanan Buy One Get One Produk �Frappuccino Blended Coffee dan Frappuccino Blended Cream� Starbucks Coffee Mall | | Alt. Subject : | Efektifitas Media Periklanan Buy One Get One Produk �Frappuccino Blended Coffee dan Frappuccino Blended Cream� Starbucks Coffee Mall | | Keyword: | Efektifitas Media Periklanan Buy One Get One Produk
Starbucks Coffee Mall
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Description:
Starbucks Coffee melakukan promosi Buy One Get One produk Frappuccino
Blended Coffee dan Blended Cream yang ditujukan untuk meningkatkan
penjualan produk tersebut di setiap gerainya. Penulis memilih gerai Mall Taman
Anggrek sebagai tempat penelitian skripsinya, sehingga penulis tertarik untuk
meneliti keefektivitasan media periklanan yang dipakai oleh PT. Sari Coffee
Indonesia terhadap customer Starbucks Coffee Mall Taman Anggrek.
Metode yang digunakan dalam penelitian ini adalah metode penelitian survei
deskriptif. Untuk teknik pengambilan sampel, penulis menggunakan teknik
accidental sampling. Pada penelitian ini, penulis mendapatkan 72 sampel yang
layak untuk menjadi responden dalam penelitian ini.
Hasil dari penelitian mengenai Efektivitas Media Periklanan Buy One Get One
Frappuccino Blended Coffee dan Blended Cream� Starbucks Coffee Mall Taman
Anggrek April 2011 adalah media jejaring sosial and media banner adalah media
yang paling efektif dalam menyampaikan pesan Buy One Get One tersebut.
| Date Create | : | 21/12/2013 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-2006-51-023 | | Collection ID | : | 2006-51-023 |
Source :
Perpustakaan Esa Unggul
Relation Collection:
Universitas Esa Unggul
Coverage :
Sivitas Akademika Universitas Esa Unggul
Rights :
Copyright @2013 by UEU Library
Publication URL :
https://digilib.esaunggul.ac.id/efektifitas-media-periklanan-buy-one-get-one-produk-frappuccino-blended-coffee-dan-frappuccino-blended-cream-starbucks-coffee-mall-taman-anggrek-april-2011-1609.html
[ Free Download - Free for All ]
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- UEU-Undergraduate-1609-KATA PENGANTAR.pdf - 13 KB
- UEU-Undergraduate-1609-ABSTRAK.pdf - 12 KB
- UEU-Undergraduate-1609-DAFTAR ISI.pdf - 14 KB
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- UEU-Undergraduate-1609-Bab1.pdf - 24 KB
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4. UEU-Undergraduate-1609-BABV.pdf - 14 KB
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