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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 29/07/2013 08:21:54  •  4370 Views


ANALISIS EFEKTIFITAS IKLAN SARI ROTI

Created by :
SETHIO ADY SAPUTRA ( 200711121 )



SubjectEfektivitas Iklan Sari Roti
EPIC Model
Alt. Subject Efektivitas Iklan Sari Roti
EPIC Model
KeywordEfektivitas Iklan Sari Roti
EPIC Model

Description:

EPIC Model adalah sebuah metode untuk mengukur efektifitas sebuah iklan yang dikembangkan oleh A.C. Nielsen dan salah satu perusahaa peneliti pemasaran yang terkemuka di dunia yang terdiri dari, Empathy, Persuasion, Impact, dan Communication (EPIC), empat dimensi tersebut untuk mengukur efektifitas iklan yang ditimbulkan oleh proses penyampaian iklan kepada audiens. Tujuan pengukuran ini adalah untuk mengetahui efektivitas sebuah iklan Sari Roti yang menggandeng brand ambassador “Arman Maulana dan Keluarga” baik itu melalui media televisi, surat kabar, Majalah dan Radio.

Contributor:
  1. Dihin Septyanto, SE, ME
Date Create:29/07/2013
Type:Text
Format:pdf
Language:Indonesian
Identifier:UEU-Undergraduate-200711121
Collection ID:200711121


Source :
Undergraduate theses economy faculty

Relation Collection:
Universitas Esa Unggul

Coverage :
Sivitas Akademika Universitas Esa Unggul

Rights :
Copyright @2013 by UEU Library. This publication is protected by copyright and per obtained from the UEU Library prior to any prohibited reproduction, storage in a re transmission in any form or by any means, electronic, mechanical, photocopying, reco For information regarding permission(s), write to UEU Library


Publication URL :
https://digilib.esaunggul.ac.id/analisis-efektifitas-iklan-sari-roti-295.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-295-COVER.pdf - 24 KB
  2.  UEU-Undergraduate-295-lembar persetujuan.pdf - 71 KB
  3.  UEU-Undergraduate-295-lembar pengesahan.pdf - 71 KB
  4.  UEU-Undergraduate-295-ABSTRAK.pdf - 43 KB
  5.  UEU-Undergraduate-295-DAFTAR ISI.pdf - 40 KB
  6.  UEU-Undergraduate-295-DAFTAR TABEL.pdf - 38 KB
  7.  UEU-Undergraduate-295-DAFTAR GAMBAR.pdf - 36 KB
  8.  UEU-Undergraduate-295-DAFTAR LAMPIRAN.pdf - 35 KB
  9.  UEU-Undergraduate-295-BAB I.pdf - 47 KB
  10.  UEU-Undergraduate-295-DAFTAR PUSTAKA.pdf - 42 KB
  11.  UEU-Undergraduate-295-LAMPIRAN.pdf - 323 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-295-2.pdf - 126 KB
  2. UEU-Undergraduate-295-3.pdf - 166 KB
  3. UEU-Undergraduate-295-4.pdf - 358 KB
  4. UEU-Undergraduate-295-5.pdf - 232 KB
  5. UEU-Undergraduate-295-6.pdf - 47 KB

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EPIC , EPIC Model , Efektivitas , Efektivitas Iklan Sari Roti , Iklan , Model , Roti , Sari



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