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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 29/07/2013 08:21:54 • 4874 Views
ANALISIS EFEKTIFITAS IKLAN SARI ROTICreated by :
SETHIO ADY SAPUTRA ( 200711121 )
| Subject: | Efektivitas Iklan Sari Roti
EPIC Model | | Alt. Subject : | Efektivitas Iklan Sari Roti
EPIC Model | | Keyword: | Efektivitas Iklan Sari Roti
EPIC Model |
Description:
EPIC Model adalah sebuah metode untuk mengukur efektifitas sebuah iklan
yang dikembangkan oleh A.C. Nielsen dan salah satu perusahaa peneliti pemasaran
yang terkemuka di dunia yang terdiri dari, Empathy, Persuasion, Impact, dan
Communication (EPIC), empat dimensi tersebut untuk mengukur efektifitas iklan
yang ditimbulkan oleh proses penyampaian iklan kepada audiens. Tujuan pengukuran
ini adalah untuk mengetahui efektivitas sebuah iklan Sari Roti yang menggandeng
brand ambassador �Arman Maulana dan Keluarga� baik itu melalui media televisi,
surat kabar, Majalah dan Radio.
| Contributor | : |
- Dihin Septyanto, SE, ME
| | Date Create | : | 29/07/2013 | | Type | : | Text | | Format | : | pdf | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-200711121 | | Collection ID | : | 200711121 |
Source :
Undergraduate theses economy faculty
Relation Collection:
Universitas Esa Unggul
Coverage :
Sivitas Akademika Universitas Esa Unggul
Rights :
Copyright @2013 by UEU Library. This publication is protected by copyright and per obtained from the UEU Library prior to any prohibited reproduction, storage in a re transmission in any form or by any means, electronic, mechanical, photocopying, reco For information regarding permission(s), write to UEU Library
Publication URL :
https://digilib.esaunggul.ac.id/analisis-efektifitas-iklan-sari-roti-295.html
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5. UEU-Undergraduate-295-6.pdf - 47 KB
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