 |
UPT. PERPUSTAKAAN
Universitas Esa Unggul
Kampus Emas UEU - Jakarta Barat
|
|
Phone |
: |
021-5674223, ext 282 |
|
Fax |
: |
|
|
E-mail |
: |
[email protected] |
|
Website |
: |
http://library.esaunggul.ac.id
|
Support (Customer Service) :
|
|
[email protected] |
|
|
Welcome..guys!
|
Have a problem with your access?
Please, contact our technical support below:
|
LIVE SUPPORT
 Astrid Chrisafi
|
! ATTENTION !
To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently
Still Confuse?
Please read our User Guide
|
|
UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 20/10/2013 10:36:24 • 3965 Views
ANALISIS KEPUTUSAN PEMBELIAN KONSUMEN MELALUI MEDIA ONLINE (E- MARKETING)Created by :
ORLAND JORGE IMANUEL ( 2008-11-097 )
| Subject: | ANALISIS KEPUTUSAN PEMBELIAN KONSUMEN MELALUI MEDIA ONLINE (E- MARKETING) | | Alt. Subject : | ANALISIS KEPUTUSAN PEMBELIAN KONSUMEN MELALUI MEDIA ONLINE (E- MARKETING) | | Keyword: | PEMBELIAN KONSUMEN MELALUI MEDIA ONLINE (E- MARKETING) |
Description:
Metode Penelitian yang digunakan adalah metode deskriptif kuantitatif. Teknik pengumpulan data yang dilakukan adalah studi lapangan dengan melakukan survey dan studi pustaka. Data primer yang dikumpulkan dari 100 responden melalui penyebaran kuesiober. Sampel dalam penelitian ini diambil dengan menggunakan teknik quota dan purposive sampling.
Berdasarkan fungsi diskriminan dapat disimpulkan bahwa ternyata dari kedua variabel tersebut ternyata variabel manfaat dalam bertransaksi yang paling dominan dalam mempengaruhi keputusan pembelian konsumen melalui media online (e-Marketing).
Berdasarkan hasil perhitungan Zscore, didapatkan kecenderungan perilaku konsumen dimasa yang akan dating dalam keputusan pembelian ( jarang atau sering) yauitu lebih banyak konsumen yang sering membeli dibandingkan dengan konsumen yang jarang membeli.
| Contributor | : |
- Dra. I�in E. Mardiani,ME
| | Date Create | : | 20/10/2013 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-2008-11-097 | | Collection ID | : | 2008-11-097 |
Source :
Perpustakaan Esa Unggul
Relation Collection:
Universitas Esa Unggul
Coverage :
Sivitas Akademika Universitas Esa Unggul
Rights :
Copyright @2013 by UEU Library
Publication URL :
https://digilib.esaunggul.ac.id/analisis-keputusan-pembelian-konsumen-melalui-media-online-e-marketing-926.html
[ Free Download - Free for All ]
 UEU-Undergraduate-926-cover.pdf - 68 KB- UEU-Undergraduate-926-pernyataan.pdf - 167 KB
- UEU-Undergraduate-926-persetujuan.pdf - 76 KB
- UEU-Undergraduate-926-pengesahan.pdf - 100 KB
- UEU-Undergraduate-926-kata pengantar.pdf - 68 KB
- UEU-Undergraduate-926-abstrak.pdf - 68 KB
- UEU-Undergraduate-926-daftar isi.pdf - 66 KB
- UEU-Undergraduate-926-DAFTAR PUSTAKA.pdf - 31 KB
- UEU-Undergraduate-926-BAB I .pdf - 64 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-926-BAB II .pdf - 113 KB
2. UEU-Undergraduate-926-BAB III orland.pdf - 137 KB
3. UEU-Undergraduate-926-BAB IV.pdf - 84 KB
4. UEU-Undergraduate-926-BAB V.pdf - 176 KB
5. UEU-Undergraduate-926-BAB VI.pdf - 45 KB
 10 Similar Document...
No similar subject found !
10 Related Document...
|
POLLINGBagaimana pendapat Anda tentang repository kami ?
      
 Visitors Today : 3
 Total Visitor : 1970111
Hits Today : 59406
Total Hits : 157307863
 Visitors Online: 1
Calculated since
16 May 2012
You are connected from 172.17.121.29
using Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
|
