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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 21/09/2012 16:08:04  •  4521 Views


ANALISA PENGARUH KUALITAS LAYANAN BUS TRANS JAKARTA TERHADAP KEPUASAN KONSUMEN

Created by :
Sumuang Manullang ( 200811073 )



Subjectkualitas
layanan
bus
kepuasan
konsumen
Alt. Subject customer sevices
quality control
Keywordtrans
jakarta

Description:

Studi ini bertujuan untuk mengetahui pengaruh kualitas layanan bus transjakarta terhadap kepuasan konsumen. Populasi dalam penelitian ini adalah konsumen yang berkedudukan sebagai pengguna jasa PT. Trans Jakarta. Jumlah populasi pengguna Transjakarta sulit diidentifikasi karena banyak orang yang menggunakan jasa ini berulangkali dan tidak duduk semua karena melebihi kapasitas yang disediakan. Untuk menentukan jumlah sampel digunakan metode quota sampling sebanyak 100 orang responden . Pemilihan sampel sebagai responden dengan menggunakan metode purposive sampling dengan kriteria telah menggunakan layanan Transjakarta min 5x dalam 2 bulan terakhir. Dari hasil penelitian didapatkan bahwa ada pengaruh kualitas pelayanan terhadap pengguna jasa Transjakarta. Untuk hasil regresi berganda diperoleh variabel reliability, tangible, assurance, emphaty berpengaruh terhadap kepuasan konsumen dan variable tangible yang paling mempengaruhi dari keempat variabel kualitas pelayanan. Variabel Responsiveness tidak mempengaruhi terhadap kepuasan konsumen.

Contributor:
  1. Dra. Suryari Purnama, MM.
Date Create:21/09/2012
Type:Text
Format:pdf
Language:Indonesian
Identifier:UEU-Undergraduate-200811073
Collection ID:200811073


Coverage :
Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/analisa-pengaruh-kualitas-layanan-bus-trans-jakarta-terhadap-kepuasan-konsumen-3.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-3-UEU-Undergraduate-200811073-Cover_id.pdf - 56 KB
  2.  UEU-Undergraduate-3-UEU-Undergraduate-200811073-Approval_Sheet.pdf - 669 KB
  3.  UEU-Undergraduate-3-UEU-Undergraduate-200811073-Abstract_id.pdf - 48 KB
  4.  UEU-Undergraduate-3-UEU-Undergraduate-200811073-Preface.pdf - 50 KB
  5.  UEU-Undergraduate-3-UEU-Undergraduate-200811073-Table_of_Content.pdf - 53 KB
  6.  UEU-Undergraduate-3-UEU-Undergraduate-200811073-Tables.pdf - 184 KB
  7.  UEU-Undergraduate-3-UEU-Undergraduate-200811073-Chapter1.pdf - 162 KB
  8.  UEU-Undergraduate-3-UEU-Undergraduate-200811073-Bibliography.pdf - 91 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-3-UEU-Undergraduate-200811073-Chapter2.pdf - 142 KB
  2. UEU-Undergraduate-3-UEU-Undergraduate-200811073-Chapter3.pdf - 194 KB
  3. UEU-Undergraduate-3-UEU-Undergraduate-200811073-Chapter4.pdf - 159 KB
  4. UEU-Undergraduate-3-UEU-Undergraduate-200811073-Chapter5.pdf - 139 KB
  5. UEU-Undergraduate-3-UEU-Undergraduate-200811073-Chapter6.pdf - 95 KB

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