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UEU » Undergraduate Theses » Manajemen Posted by [email protected] at 11/03/2015 15:31:50 • 2107 Views
PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN, DAN KEPUASAN
PELANGGAN TERHADAP LOYALITAS PELANGGAN
JNE JAKARTA BARAT
(STUDI PADA MAHASISWA DI UNIVERSITAS ESA UNGGUL)Created by :
DIAN DAMALITA SUNANTI ( 2011-11-024 )
Subject: | PENGARUH KUALITAS PELAYANAN KEPERCAYAAN DAN KEPUASAN
PELANGGAN TERHADAP LOYALITAS PELANGGAN
JNE JAKARTA BARAT
(Studi Pada Mahasiswa di Universitas Esa Unggul) | Alt. Subject : | PENGARUH KUALITAS PELAYANAN KEPERCAYAAN DAN KEPUASAN
PELANGGAN TERHADAP LOYALITAS PELANGGAN
JNE JAKARTA BARAT
(Studi Pada Mahasiswa di Universitas Esa Unggul) | Keyword: | Kualitas Pelayanan Kepercayaan Kepuasan Pelanggan Loyalitas
Pelanggan JNE. |
Description:
Studi ini bertujuan untuk mengetahui pengaruh kualitas pelayanan,
kepercayaan, dan kepuasan pelanggan terhadap loyalitas pelanggan JNE Jakarta
Barat. Penelitian ini dilakukan di Universitas Esa Unggul, Jakarta Barat, dengan
jumlah sampel sebanyak seratus lima puluh lima responden dimana pengambilan
sampel menggunakan metode cross sectional.
Dari hasil analisis menggunakan Structural Equation Modeling (SEM), yang
diperoleh bahwa kualitas pelayanan tidak berpengaruh terhadap kepuasan pelanggan,
kualitas pelayanan berpengaruh positif terhadap loyalitas pelanggan, kepercayaan
tidak berpengaruh terhadap loyalitas pelanggan, kepuasan pelanggan berpengaruh
negatif terhadap loyalitas pelanggan
Date Create | : | 11/03/2015 | Type | : | Text | Format | : | pdf | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-2011-11-024 | Collection ID | : | 2011-11-024 |
Source : Undergraduate these economi of faculty
Relation Collection: Universitas Esa Unggul
Coverage : Civitas Academika Universitas Esa Unggul
Rights : copyright@2015 esa unggul
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-kualitas-pelayanan-kepercayaan-dan-kepuasanpelanggan-terhadap-loyalitas-pelangganjne-jakarta-baratstudi-pada-mahasiswa-di-universitas-esa-unggul-5113.html
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