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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 17/11/2015 10:14:22 • 597 Views
PENGARUH CITRA MEREK, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MODEM BOLT SUPER 4G (STUDI KASUS DI WILAYAH JAKARTA BARAT)Created by :
RENY ANGGRAINI ( 201111114 )
| Subject: | DAYA TARIK
PROMOSI
KEINGINAN | | Alt. Subject : | INFLUENCE BRAND IMAGE
PRICE
AND QUALITY OF PRODUCTS TO PURCHASING DECISION | | Keyword: | citra merek
harga
kualitas produk
keputusan pembelian |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh antara citra Merek, harga dan kualitas Produk terhadap keputusan Pembelian Modem Bolt Super 4G. Citra merek, harga dan kualitas Produk yang menjadi variabel independen sedangkan keputusan Pembelian menjadi variabel dependen. Sampel yang digunakan dalam penelitian ini berjumlah 135 orang yang pernah membeli dan menggunakan modem bolt super 4G. Metode analisis yang digunakan adalah analisis regresi linier berganda. Alat ukur yang digunakan adalah menggunakan uji validitas, uji reliabilitas, uji normalitas dan uji regresi linier berganda
Hasil penelitian menunjukkan bahwa harga dan kualitas produk berpengaruh terhadap keputusan pembelian, sedangkan citra merek tidak berpengaruh terhadap keputusan pembelian.
| Date Create | : | 17/11/2015 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201111114 | | Collection ID | : | 201111114 |
Source :
Undergraduate these economic of faculty
Relation Collection:
Fakultas Ekonomi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2015 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-citra-merek-harga-dan-kualitas-produk-terhadap-keputusan-pembelian-modem-bolt-super-4g-studi-kasus-di-wilayah-jakarta-barat-5997.html
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 UEU-Undergraduate-5997-COVER.pdf - 42 KB- UEU-Undergraduate-5997-LEMBARPENGESAHAN.pdf - 1157 KB
- UEU-Undergraduate-5997-LEMBARPERSETUJUAN.pdf - 1034 KB
- UEU-Undergraduate-5997-KATAPENGANTAR.pdf - 37 KB
- UEU-Undergraduate-5997-ABSTRAKSI.pdf - 36 KB
- UEU-Undergraduate-5997-DAFTARISI.pdf - 37 KB
- UEU-Undergraduate-5997-DAFTARTABEL.pdf - 34 KB
- UEU-Undergraduate-5997-DAFTARGAMBAR.pdf - 33 KB
- UEU-Undergraduate-5997-LAMPIRAN.pdf - 90 KB
- UEU-Undergraduate-5997-DAFTARPUSTAKA.pdf - 37 KB
- UEU-Undergraduate-5997-BABI.pdf - 55 KB
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1. UEU-Undergraduate-5997-BABII.pdf - 107 KB
2. UEU-Undergraduate-5997-BABIII.pdf - 127 KB
3. UEU-Undergraduate-5997-BABIV.pdf - 50 KB
4. UEU-Undergraduate-5997-BABV.pdf - 72 KB
5. UEU-Undergraduate-5997-BABVI.pdf - 43 KB
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