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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 24/11/2016 11:41:23 • 455 Views
ANALISIS PENGARUH CELEBRITY ENDORSER DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN MIE INSTAN SARIMICreated by :
RENDI AGUSTIO ( 201211023 )
| Subject: | SELEBRITI
ONLINE
PEMBELIAN | | Alt. Subject : | CELEBRITY
ONLINE
PURCHASE | | Keyword: | celebrity endorser
iklan
keputusan pembelian |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh celebrity endorser dan iklan terhadap keputusan pembelian mie instan Sarimi. Dalam penelitian ini variabel independen terdiri dari celebrity endorser dan iklan, sedangkan variabel dependen adalah keputusan pembelian. Metode penelitian yang digunakan pada pengambilan sampel adalah metode purposive sampling dengan jumlah sampel yang diperlukan 95 responden yang berasal dari 19 pernyataan kuesioner. Responden penelitian ini adalah responden yang pernah membeli dan menonton iklan mie instan Sarimi. Metode analisis yang digunakan adalah analisis regresi berganda. Hasil penelitian menunjukan bahwa celebrity endorser dan iklan berpengaruh terhadap keputusan pembelian mie instan Sarimi.
Kata Kunci: Celebrity Endorser, Iklan dan Keputusan Pembelian
| Contributor | : |
- Ari Anggarani W.P.T,SE,MM
| | Date Create | : | 24/11/2016 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201211023 | | Collection ID | : | 201211023 | | Call Number | : | 11-2016-S148 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/analisis-pengaruh-celebrity-endorser-dan-iklan-terhadap-keputusan-pembelian-mie-instan-sarimi-8073.html
[ Free Download - Free for All ]
 UEU-Undergraduate-8073-COVER.pdf - 19 KB- UEU-Undergraduate-8073-LEMBAR PENGESAHAN.pdf - 1588 KB
- UEU-Undergraduate-8073-LEMBAR PERSETUJUAN.pdf - 1608 KB
- UEU-Undergraduate-8073-ABSTRAKSI.pdf - 34 KB
- UEU-Undergraduate-8073-ABSTRACT.pdf - 34 KB
- UEU-Undergraduate-8073-KATA PENGANTAR.pdf - 41 KB
- UEU-Undergraduate-8073-DAFTAR ISI.pdf - 40 KB
- UEU-Undergraduate-8073-DAFTAR GAMBAR.pdf - 36 KB
- UEU-Undergraduate-8073-DAFTAR TABEL.pdf - 38 KB
- UEU-Undergraduate-8073-DAFTAR LAMPIRAN.pdf - 37 KB
- UEU-Undergraduate-8073-DAFTAR PUSTAKA.pdf - 41 KB
- UEU-Undergraduate-8073-LAMPIRAN.pdf - 274 KB
- UEU-Undergraduate-8073-BABI.pdf - 54 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-8073-BABII.pdf - 118 KB
2. UEU-Undergraduate-8073-BABIII.pdf - 142 KB
3. UEU-Undergraduate-8073-BABIV.pdf - 147 KB
4. UEU-Undergraduate-8073-BABV.pdf - 37 KB
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