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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 27/09/2012 12:20:13  •  4317 Views


STRATEGI PT MITSUI LEASING CAPITAL INDONESIA DALAM MENGEMBANGKAN BRAND IMAGE SUATU PRODUK JASA

Created by :
ERVA SARIAH ( 200452205 )



Subjectbrand image
produk jasa
Alt. Subject service product
Keywordbrand
image
leasing
produk

Description:

Penelitian ini bertujuan untuk mengetahui strategi apa saja yang dijalankan oleh PT. Mitsui Leasing Capital Indonesia dalam mengembangkan suatu produk jasa. Hasil penelitian memberikan gambaran bahwa stategi komunikasi berupa pendekatan personal dan negosiasi dapat menghasilkan dan meraih citra positif dimata khalayak. Dengan demikian dapat disimpulkan strategi yang dijalankan PT. Mitsui Leasing Capital Indonesia dianggap cukup efektif dalam mengembangkan brand image suatu produk jasa yaitu leasing yang ada di PT. Mitsui Leasing Capital Indonesia.

Contributor:
  1. Ade Suryani, S.I.Kom, M.Soc.Sc
Date Create:27/09/2012
Type:Text
Language:Indonesian
Identifier:UEU-Undergraduate-200452205
Collection ID:200452205
Call Number:658.827 SAR s


Coverage :
Universitas Esa Unggul

Rights :
Copyright @2011 by Esa Unggul Library


Publication URL :
https://digilib.esaunggul.ac.id/strategi-pt-mitsui-leasing-capital-indonesia-dalam-mengembangkan-brand-image-suatu-produk-jasa-27.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-27-UEU-Undergraduate-200452205-Cover_id.pdf - 103 KB
  2.  UEU-Undergraduate-27-UEU-Undergraduate-200452205-Approval_Sheet.pdf - 8 KB
  3.  UEU-Undergraduate-27-UEU-Undergraduate-200452205-Abstract_id.pdf - 43 KB
  4.  UEU-Undergraduate-27-UEU-Undergraduate-200452205-Preface.pdf - 25 KB
  5.  UEU-Undergraduate-27-UEU-Undergraduate-200452205-Table_of_Content.pdf - 291 KB
  6.  UEU-Undergraduate-27-UEU-Undergraduate-200452205-Tables.pdf - 97 KB
  7.  UEU-Undergraduate-27-UEU-Undergraduate-200452205-Chapter1.pdf - 56 KB
  8.  UEU-Undergraduate-27-UEU-Undergraduate-200452205-Bibliography.pdf - 50 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-27-UEU-Undergraduate-200452205-Chapter2.pdf - 124 KB
  2. UEU-Undergraduate-27-UEU-Undergraduate-200452205-Chapter3.pdf - 82 KB
  3. UEU-Undergraduate-27-UEU-Undergraduate-200452205-Chapter4.pdf - 130 KB
  4. UEU-Undergraduate-27-UEU-Undergraduate-200452205-Chapter5.pdf - 53 KB

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